Responsibilities
Brand & Corporate Narrative
- Define and evolve the company’s brand identity, positioning, and messaging.
- Ensure consistent voice, tone, and visuals across all channels.
- Align brand storytelling with business strategy through collaboration with leadership and cross-functional teams.
Content Strategy & Development
- Build and execute a content strategy that drives awareness, engagement, and leads.
- Manage the editorial calendar and production of blogs, whitepapers, case studies, videos, and thought leadership.
- Translate complex, technical ideas from SMEs and executives into clear, compelling stories.
- Own the customer case study process: identify opportunities with sales/CS, manage the pipeline, produce and publish content.
- Optimize all content for SEO, clarity, and conversion.
Thought Leadership
- Position company leaders as industry experts through articles, interviews, speaking opportunities, and awards.
- Identify timely topics and trends to reinforce market leadership.
- Drive executive ghostwriting and narrative development (LinkedIn posts, bylines, etc.).
Website & Digital Presence
- Lead website content strategy, UX alignment, and overall messaging.
- Collaborate with design, SEO, and development teams to improve engagement and conversions.
- Track performance metrics and continuously optimize.
Public & Analyst Relations
- Manage relationships with PR agencies, journalists, and analysts.
- Lead media outreach, press releases, and company announcements.
- Coordinate analyst briefings, submissions (Gartner, Forrester, IDC), and award programs.
- Monitor media coverage, sentiment, and share of voice.
Social Media & Community Engagement
- Own strategy and execution across corporate social channels (LinkedIn, X, etc.).
- Develop campaigns that amplify content, milestones, and thought leadership.
- Track engagement metrics and community sentiment.
Team Leadership & Collaboration
- Mentor and manage a small team of content creators, designers, and external partners.
- Work closely with product marketing, demand generation, and events to deliver cohesive campaigns.
- Manage budgets for PR, content, and brand initiatives.
Qualifications
- 5+ years of experience in B2B marketing, with a focus on corporate communications, content, or brand.
- Strong storytelling, writing, and editing skills; able to communicate complex topics clearly.
- Proven experience managing PR/AR and content programs in a technology or SaaS environment.
- Experience developing messaging frameworks and managing brand voice across channels.
- Familiarity with SEO, CMS platforms (WordPress or similar), analytics tools, and social media management tools.
- Excellent project management skills; able to balance strategic vision with execution.
- Comfortable collaborating across teams and presenting to executives.
Success Metrics
- Growth in brand awareness and share of voice.
- Increase in website traffic, engagement, and content performance metrics.
- Consistent media and analyst coverage aligned to business priorities.
- Executive visibility through thought leadership placements.
- Social media growth and engagement improvements.
- Positive cross-functional collaboration and internal satisfaction with brand consistency.
