About Numan
Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
We’re looking for a Senior Paid Social Manager to lead Paid Social growth within Numan’s Marketing Centre of Excellence. You will own the strategic direction for social performance - driving scale, efficiency, and creative innovation across Meta, TikTok, Reddit, and emerging channels.
As a senior member of the Growth team, you will mentor colleagues, set standards for best practice, and ensure Paid Social contributes meaningfully to business growth across all Numan conditions. You will also represent Marketing within one business unit, ensuring activity supports both commercial and brand objectives.
\n
You’ll be:
- Developing Paid Social strategy, defining frameworks for creative testing, and leading budget allocation.
- Managing campaigns directly while guiding junior team members.
- Driving experimentation and structured learning, including funnel sequencing and audience segmentation.
- Collaborating closely with Creative, Data, and Brand teams to integrate storytelling with performance.
- Building automation, dashboards, and reporting processes for cross-functional visibility.
- Supporting integrated campaigns across channels, including PPC, SEO, CRM, and ATL.
- Presenting insights and recommendations to senior stakeholders and Business Unit leads.
We’re looking for someone who has:
- Extensive experience in Paid Social, with a track record of driving measurable improvements in CAC, LTV, and ROI.
- Deep knowledge of Meta and TikTok algorithms, creative testing frameworks, and scaling strategies.
- Strong understanding of attribution, incrementality, and value-based bidding.
- Excellent communication skills and experience mentoring or leading colleagues.
- Comfort using analytics tools such as Looker, Amplitude, or similar for data-driven decision making.
It’s a bonus if you have:
- Experience in direct-to-consumer healthcare or other regulated markets.
- Familiarity with broader digital channels, including PPC, SEO, and CRM.
- Agency or in-house leadership experience managing £1m+ monthly spend.
\n
Our benefits include...
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
- Health insurance with Vitality.
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest.
- Employee assistance programme (access to therapy, financial planning and discounts).
⚖ - Generous pension (includes both employee and employer contributions).
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership, giving you access to over 2,000 locations in the UK.
☕ - Free office snacks including breakfast items, soft drinks, tea and coffee.
- Cycle to work scheme.
- Season ticket loan.
% - Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
