Global Social Media & Brand Content Director - Mars Veterinary Health

Banfield Pet Hospital • Full-time • United States • $169,884 - $265,444 / year • 1d ago

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As part of the Mars Petcare family of businesses, Mars Veterinary Health is a global network of veterinary practices made possible by 75,000 Associates who care for millions of pets across nearly 3,000 clinics in more than 20 countries each year. We are committed to leveraging our reach to make a long-term positive impact on people, pets, and the planet and know our Purpose – A BETTER WORLD FOR PETS – starts with the people who care for them. We strive to offer unparalleled veterinary care for pets by first and foremost enabling and empowering our Associates to do what they love, whether in primary, specialty, and emergency care or management and leadership.

This role requires Associates to work a hybrid schedule out of the New York City, NY MVH Hub office.

Why This Role Matters:

Seasoned creative director, digital marketer, creative thinker and branding professional with experience in content production, campaign development, digital marketing strategy and project management.

This role leads a team of people shaping the creative vision, fostering a culture of creativity, and ensuring that the company's creative output consistently meets the highest standards of excellence. Responsible for the implementation of a cohesive creative strategy across different projects and campaigns, working closely with other department heads to maintain a unified brand voice.

Demonstrable history of building and implementing innovative social-by-design marketing strategies that generate brand awareness, increase revenue and build social communities. Your creative vision will play a central role in building trust with pet owners, promoting veterinary services, and fostering a loyal online community.

You Will:

Creative Strategy and Leadership

Lead the development of the creative vision for digital and social initiatives that align with brand values, veterinary expertise, and pet owner needs.

Innovative Thinking

Drive big campaign ideas that work across digital platforms (social, web, email,
video, paid media).
Oversee concepting, creative direction, and execution of content including video, graphics, animations, and UGC.

Social Expertise & Engagement

Lead MVH’s global digital storytelling, content creation, and social media strategy.
Direct the social media content strategy (organic and paid) across platforms like Instagram, TikTok, Facebook, YouTube, and emerging channels.
Ensure creative is optimized per platform, audience segment, and trend relevance.

Storytelling

Guide storytelling that educates, inspires, and supports pet owners at every stage of their pet’s life.

People/Agency Leadership

Oversee a multidisciplinary creative team responsible for developing compelling digital campaigns, social-first content, and engaging brand experiences across all platforms.
Lead, mentor, and grow a high-performing in-house or hybrid creative team (designers, copywriters, content producers).

Build Networks

Partner with Marketing, Veterinary Experts, and Medical Teams to translate complex pet health topics into engaging, accessible content.
Collaborate with agencies and external partners on larger brand initiatives and campaigns.
Live and exemplify the Five Principles of Mars, Inc. within self and team.
Other job duties as assigned.

Your Experience Should Include:

Bachelor’s degree in Communications, Public Relations, Journalism, or a related field. Master’s degree preferred.
8+ years of experience in digital or social media creative roles, with at least 3 in a senior or director-level position.
Proven experience leading digital storytelling and content creation for consumer brands — ideally in wellness, pet care, healthcare, or lifestyle.
Deep understanding of social media platforms, visual storytelling, influencer content, and audience engagement.
Strong leadership and communication skills; experienced in managing and inspiring creative teams.
A passion for pets and empathy for pet owners — understanding their emotional connection and decision-making journey.
Portfolio demonstrating multi-platform campaigns, video content, and social-first creative work.
Experience in DTC (direct-to-consumer) brand marketing.
Familiarity with SEO, CRM content, or community-building strategies.

Salary Range:$169,884 - $265,444

Compensation is determined based on education, experience, and other relevant credentials. Our salary ranges are determined by role, level, location, and market competitiveness.

What We Offer You:

Competitive salary with paid time off & holidays so you can spend time with the people you love.
Medical, dental, and vision insurance for you and your loved ones.
Fertility and family-building assistance.
Paid Parental leave.
Practice Paid Basic Life Insurance.
Practice Paid Short- and Long-Term Disability.
Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match.
Commuter Benefits.
Legal Plan.
Health Savings Account & Flexible Spending Account.
Mental health support and resources.
Paid Volunteering.
Student Debt Relief (for full-time DVMs).
A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more.

Special Working Considerations:

Ability to work at a computer for long periods of time.
Project timelines and work volume/deadlines may often require more than 40 hours per week to complete essential duties of this job.
Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 50 pounds.
Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
The noise level in the work environment is normally moderate.
Environment where pets are present.

We Are A Drug-Free, Smoke-Free, Equal Opportunity Employer.

Mars Veterinary Health (MVH)® strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. MVH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. MVH complies with all applicable federal, state and local laws governing nondiscrimination in employment in every MVH location.