Manager, Content Marketing

Nasuni • Full-time • Boston, Massachusetts, United States • 4h ago

Manager, Content Marketing - Nasuni - Boston Seaport - Hybrid 3 Days Onsite

Summary of Role:

Nasuni is looking for a strategic, creative, and performance-driven content manager to lead Nasuni’s global editorial and creative operations. This leader will shape and scale our content strategy across channels, ensuring excellence in storytelling, brand consistency, and measurable business impact. The ideal candidate brings a balance of editorial expertise, creative leadership, and operational acumen, with experience managing agencies, optimizing budgets, and building efficient, AI-enhanced workflows that maximize ROI.

Primary Responsibilities:

Strategic Leadership

Develop and execute a global content marketing strategy aligned with company objectives, campaigns, and go-to-market priorities.

Translate business goals into content strategies that drive awareness, engagement, and conversion across all audiences and channels.

Partner closely with marketing leadership to define content KPIs, measurement frameworks, and optimization strategies.

Editorial & Creative Management

Lead and optimize the full editorial and creative process, including calendar planning, workflow governance, and content lifecycle management.

Edit, and approve high-impact content across thought leadership, product storytelling, customer success, and digital experiences.

Oversee the development of creative assets—visuals, videos, graphics, and multimedia storytelling—to enhance brand storytelling and campaign impact.

Ensure consistency across all content and creative deliverables, maintaining Nasuni’s brand voice, tone, and design standards across global markets.

SEO, AI & Performance Optimization

Drive SEO strategy with a focus on optimizing for LLM discovery, structured data, and AI-enhanced content performance.

Integrate AI tools into the content lifecycle—from topic intelligence and keyword analysis to metadata optimization, and performance tracking.

Continuously analyze engagement metrics to refine strategy, improve ROI, and scale high-performing content models.

Agency, Vendor & Budget Management

Oversee relationships with external agencies, freelancers, and creative vendors to ensure alignment on strategy, quality, and timelines.

As necessary, lead the agency selection process, including RFP development, evaluation, and onboarding.

Manage and optimize the content marketing budget, balancing in-house and external resources to maximize efficiency and output.

Ensure vendors adhere to brand, messaging, and visual standards while delivering measurable value and scalability.

Collaboration & Leadership

Partner with product marketing, campaign, customer, brand, comms, and design teams to deliver cohesive, impactful content across the buyer journey.

Hire and mentor writers, editors, and creative contributors to raise the bar on quality, innovation, and storytelling effectiveness.

Oversee the Nasuni blog and thought leadership hub as flagship brand storytelling channels.

Qualifications:

8+ years of content marketing and creative leadership experience in a B2B technology or SaaS environment, including 3+ years of leading a content team.

Proven success developing and executing global content strategies that drive measurable growth.

Strong track record managing agencies, vendors, and creative teams.

Experience building and managing budgets, with a focus on optimizing resources and scaling content efficiently.

Deep understanding of SEO, LLM-driven content, and AI-assisted workflows.

Exceptional writing, editing, and storytelling skills with strong visual and strategic sensibility.

Adept at analyzing performance data to guide strategy and continuous improvement.
Comfortable operating in a fast-paced, high-growth, cross-functional environment.

About Nasuni

Nasuni delivers a unified data platform for enterprises facing an explosion of unstructured data, combining storage and data services into a single hybrid cloud solution. Nasuni’s approach enables business resiliency and better data management, while providing solutions that drive IT efficiency. Its best-in-class solution also eliminates the need for additional cybersecurity measures or separate backup and disaster recovery. The Nasuni File Data Platform replaces the friction associated with legacy infrastructure with optimized infrastructure flow, supporting modern enterprise expectations for data analytics and business insights. Nasuni helps businesses transform data from an obstacle into an opportunity. Guided by our leadership principles—Unify to Win, Innovate to Lead, and Level Up to Scale—Nasuni is creating the foundation for how modern businesses store, use, and unlock the value of their data in the age of AI.

Why work at Nasuni?

As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:

Best in class employee onboarding and training
"Take What You Need” paid time off policy
Comprehensive health, dental and vision plans
Company-paid life and disability insurance
401(k) and Roth IRA retirement plan
Generous employee referral bonuses
Flexible remote work policy
10 Paid Holidays
Wide array of wellbeing offerings
Pre-tax savings accounts with company contributions
Great team culture and social activities
Collaborative workspaces
Free on-site fitness centers and stocked kitchens in select office locations
Professional development resources

Compensation Transparency:

In accordance with U.S. pay transparency laws, Nasuni is committed to providing visibility into compensation for all U.S.-based roles. Click HERE to view our compensation ranges by job grade. Actual compensation will be based on a variety of factors, including a candidate’s experience, skills, education, and work location.

To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.

Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.

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