Company Overview
Rex is a privately held ecosystem of entrepreneurial ventures founded by Peter Rex, spanning tech, real estate, insurance, AI, and more. We build companies and investment platforms that deliver exceptional financial returns while advancing meaningful societal impact. At the core of our strategy is deep alignment with our capital partners. We are creating one of the most compelling investor-facing ecosystems in the private markets, distinguished by a rare combination of institutional-quality real estate and high-growth tech ventures unified by a singular, mission-driven vision.
About Us
Rex exists to catalyze human flourishing, serving people across all nations. We are building a firm with transcendent impact, crossing geographies and aiming to leave a permanent mark on history. With more than 500 team members, Rex builds and invests across tech, real estate, insurance, contrarian trading, and more.Our ecosystem includes:
- Tech ventures built from the ground up
- 20,000+ apartment homes
- Hotel and premium creative spaces
- Insurance businesses
We currently see a contrarian opportunity in real estate investing and are launching a private equity initiative focused on institutional-quality assets, with a focus on multifamily properties. This effort is optimized to serve investors and is a strategic priority. We are quickly adding to the leadership team.In parallel, we are rapidly advancing AI-powered tech targeting inefficiencies in real estate and adjacent sectors. Our tools are transforming maintenance, leasing, compliance, insurance, and more. With ten ventures already generating revenue, we are early in a long-term effort to create over a trillion dollars in economic impact and, more importantly, enduring societal value.Based primarily in Texas and Florida with remote operations nationwide, Rex builds with a dual mandate: generate strong, downside protected returns and uplift humanity. We are seeking professionals ready to help scale this platform and drive global impact.
The Opportunity
Rex is seeking a Demand Generation Lead to drive growth across its portfolio of tech ventures. This role owns the full demand engine from messaging and outreach to landing pages, lead capture, and conversion tracking, with a mission to discover and scale messages that resonate through rapid testing and iteration. Ideal candidates have 4 to 8 years of B2B or SaaS growth marketing experience and thrive in fast-paced, data-driven environments. They will manage paid search, social, display, events, nurture campaigns, and referral programs while developing customer acquisition strategies that increase lead quality and volume. This person must be hands-on, capable of building campaigns, landing pages, CRM workflows, and analytics dashboards while optimizing conversion and cost per lead. They will collaborate directly with the executive team, including the CEO, and work closely with key stakeholders such as sales leadership, engineers, and customer success leaders to align growth strategy with product and customer insights. Success means establishing a repeatable, measurable system that produces predictable demand through creative experimentation, disciplined analysis, and a deep understanding of what converts, supported by clear metrics, KPIs, and continuous reporting. Must be a missionary to the bone, committed to Rex’s mission to catalyze human flourishing via tech. Fully remote.
The Role
The Demand Generation Lead will build and scale the marketing engine that drives qualified pipeline across Rex’s ventures. You will own the full lifecycle of demand creation, from developing messaging and campaigns to optimizing funnels and tracking performance. This includes managing paid search and social, events, referrals, and nurture programs while building systems that make growth measurable and repeatable.You will work closely with leadership and cross-functional teams to align marketing, product, and sales strategies. The ideal candidate is hands-on, data-driven, and creative, with the ability to turn insights into campaigns that deliver real results. You should be comfortable writing ad copy, building workflows in HubSpot, and analyzing campaign metrics.This role is for a builder who thrives in fast-moving environments, enjoys testing and iteration, and can turn ideas into scalable systems that fuel predictable growth and advance Rex’s mission to catalyze human flourishing through technology.
Key Responsibilities
- Own the full demand generation engine across Rex’s portfolio of ventures, from audience targeting and messaging to lead capture and conversion optimization.
- Design, launch, and scale multi-channel campaigns across paid search, paid social, display, events, email nurture, and referral programs.
- Develop and continuously refine customer acquisition strategies to increase both lead quality and volume.
- Build, test, and iterate on landing pages, forms, and CTAs to improve conversion rates across the funnel.
- Manage CRM workflows, lead scoring, and nurture sequences to ensure seamless handoff between marketing and sales.
- Create and maintain analytics dashboards to track performance across channels, campaigns, and ventures.
- Lead rapid experimentation cycles to identify high-performing messages, offers, and channels.
- Partner closely with product, sales, engineering, and customer success teams to align go-to-market strategy with user insights and business goals.
- Report key metrics (CPL, MQL → SQL conversion rates, ROAS, CAC) with actionable recommendations for optimization.
- Build repeatable, scalable systems that generate predictable pipeline growth.
- Uphold Rex’s missionary culture and values, bringing creative energy and rigor to the pursuit of catalyzing human flourishing via technology.
Qualifications
- 4–8 years of experience in B2B or SaaS demand generation, growth marketing, or performance marketing roles.
- Proven success developing and managing multi-channel acquisition campaigns that drive measurable results.
- Strong command of Google Ads, LinkedIn Ads, Meta Ads, and marketing automation/CRM platforms (e.g., HubSpot, Marketo, or similar).
- Hands-on experience with analytics and reporting tools (GA4, Looker Studio, HubSpot Reports, etc.).
- Demonstrated ability to build landing pages, optimize conversion flows, and manage lead funnels end-to-end.
- Deep understanding of key marketing metrics (CAC, LTV, ROAS, conversion rate, CPL) and how to optimize them.
- Exceptional analytical, creative, and copywriting skills — able to translate data insights into high-impact campaigns.
- Comfortable working cross-functionally with technical and commercial teams in a fast-paced, startup environment.
- Builder mindset: thrives in ambiguity, moves fast, and iterates relentlessly.
- Mission-driven, resourceful, and energized by Rex’s vision to build systems that elevate human potential.
Rex Ecosystem-Wide Mission
Catalyze Human Flourishing through our products/services and to elevate/further humanity in all our business dealings.
Rex Values / Rex Culture
- Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing/innovating on their behalf.
- Product/Service Passion. Our business thrives or dies by products/services.
- Ludicrous speed. Our default pace is extremely fast. Time is precious, life is short; and moving fast is more fun and effective.
- FAWOMO. We will find a way, or make one.
- Loves going to war: prefers wartime to peacetime, always hungry to move forward, do more, and push growth.
- Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum.
- Fun. We should only do work, over the long run, that’s fun; and work with fun people. Jokes and humor welcomed; PC stuff and uptight behavior prohibited.
- Never-lose-money approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful; never risking what others have and need for what they don’t have and don’t need.
- Other-centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve.
- Creative cost cutting constantly. There's always a smarter way, always room to cut, always ways to do more with less – a cost advantage is a competitive edge.
- Fewer, more capable. Bias to as lean of a team as possible, with the highest competency – reducing communication and coordination, creating more effectiveness.
- Underdogs. What we’ve done is nothing compared to what we’re going to achieve now. We’re fighting to be the best, clawing and biting up and forward, aiming to be the champs, be #1. Scrappy AF no matter how much we accomplish. We’ve never ‘arrived’ in our minds. We’re the underdogs always.
- Other attributes valued. Pointblank forthrightness in conversation with teammates, brutally facing problems; velvet glove with iron fist in human dealings; shrewd as a serpent innocent as a dove; hardcore work hustle; invictus mentality; swagger with humility; quiet professionalism; thrifty and not materialistic; loves who they work with, loves what they do, and loves who we serve.
Compensation
Competitive salary and bonus/equity opportunity commensurate with experience
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with company matching
- Fully remote work environment
