Chase Travel is seeking a data-driven, omnichannel strategy marketer for the role of Senior Associate, Performance Marketing - Chase Travel.
As a Senior Associate, Performance Marketing within Chase Travel, you will lead strategy creation, audience targeting, and creative development to drive Chase Travel engagement and sales, with a keen focus on new booker adoption. You will be responsible for campaigns across emails, web, mobile, digital entry points, and paid search, collaborating with cross-functional partners to deliver best-in-class timely, personalized, and content-rich marketing.
Job responsibilities
- Own the strategy and build of personalized, timely marketing campaigns to drive travel sales and engagement.
- Identify key target audiences and leverage data-driven insights to build and optimize audience trigger-based logic across eligible Chase cards.
- Develop creative assets and orchestrate campaigns across email, chase.com, and mobile channels.
- Lead paid search strategy for Chase Travel in partnership with Paid Search team, maximizing performance via bid optimization, incrementality testing, creative builds, and audience expansion.
- Manage digital channel messaging within the Chase ecosystem, including orchestration, analysis, and ongoing optimization.
- Collaborate with product, card, operations, digital channels, and execution marketing teams on campaign strategy and creative development.
- Partner with finance, data & analytics, and data science teams on experimentation, business forecasting, and campaign measurement.
- Drive experimentation and test-and-learn approaches across channels to refine strategies and maximize ROI.
- Identify new business opportunities proactively and integrate them into marketing plans.
Required qualifications, capabilities, and skills
- 5+ years of experience in results-driven digital marketing required.
- Bachelor’s degree required.
- Proven experience building and launching personalized, behavior-based campaigns.
- Experience with paid search or paid media; strong analytical and problem-solving skills.
- Demonstrated ability to develop new strategies and drive cross-functional execution.
- Experience in omnichannel marketing activations and driving sales through digital channels.
- Proficient in analyzing marketing performance and leveraging performance dashboards to proactively identify channel and messaging optimizations.
- Highly collaborative, self-starter, and able to proactively identify and solve business challenges.
- Holistic thinker with experience partnering with Product, Operations and Execution teams.
- Excellent communication and project management skills.
Preferred qualifications, capabilities, and skills
- Master’s degree
- Experience in the Travel Industry highly preferred.
