Job Description
The Product Marketing Manager develops and delivers product positioning, messaging, and go-to-market strategies to drive product adoption and market success, while leading Unily’s end-to-end competitive intelligence (CI) programs. This hybrid role is split between full-stack product marketing and CI leadership — ensuring Unily stays differentiated, informed, and competitive in a rapidly evolving market.
Key Responsibilities
Competitive Intelligence
- Monitor competitor activity and market trends – Track news, launches, positioning changes, pricing shifts, and product updates across direct and indirect competitors.
- Create competitive battlecards and briefs – Build and maintain enablement materials that equip sales and marketing teams to win in competitive scenarios.
- Share insights with stakeholders – Package research into clear, actionable insights for product managers, marketers, and sales leaders.
- Collaborate with sales and product teams – Partner with frontline teams to validate intelligence, gather win/loss inputs, and understand real-world dynamics.
- Champion a culture of intelligence – Ensure competitive insights are embedded into go-to-market, product, and sales enablement strategies.
Product Marketing
- Create go-to-market plans for products and features – Lead the development and execution of launch strategies that align product readiness with marketing and sales enablement.
- Develop positioning, messaging, and value propositions – Own the creation of compelling narratives that clearly differentiate Unily and resonate with target personas.
- Collaborate cross-functionally – Work with Product, Sales, and Marketing teams to align on priorities, share insights, and ensure GTM success.
- Produce sales enablement content and tools – Deliver high-impact collateral—like battlecards, one-pagers, and pitch decks—that support sales at every stage of the funnel.
Skills Competencies
- Analytical thinking: Able to assess competitor moves, identify patterns, and distill meaningful implications.
- Strategic thinking and execution: Connects high-level goals to tactical plans, balancing short-term delivery with long-term impact.
- Research and synthesis: Finds, evaluates, and consolidates information from multiple sources quickly and accurately.
- Strong communication and storytelling: Crafts clear, persuasive messaging and compelling narratives across audiences.
- Collaboration: Works effectively across departments, ensuring insights and messaging are embedded into GTM strategy.
- Market and customer insight: Surfaces actionable insights through research and engagement, translating them into positioning and GTM plans.
Behavioural Competencies
- Detail-oriented: Pays close attention to accuracy, consistency, and completeness in tracking, reporting, and messaging.
- Inquisitive: Naturally curious about competitors, trends, and emerging shifts in the market.
- Outcome-focused: Prioritizes work that drives measurable business impact tied to adoption and revenue.
- Reliable and consistent: Delivers timely updates and keeps shared resources current.
- Self-starter: Proactively drives projects forward, identifying what needs to be done without instruction.
- Responsive to change: Adapts quickly in response to competitive moves or shifting business priorities.
Specialist Competencies
- CI tools and platforms: Experience with tools like Klue, Crayon, Semrush, or SimilarWeb to automate and centralize research.
- Competitor profiling: Builds structured profiles of competitors including business model, value prop, GTM, pricing, and org structure.
- SWOT and win/loss analysis: Conducts light competitive analysis and contributes to structured reviews of deal outcomes.
- Go-to-market strategy development: Experienced in planning and executing GTM motions from pre-launch through optimization.
- Sales enablement best practices: Understands what content sales teams need, how they use it, and how to measure effectiveness.
- Familiarity with product lifecycle: Understands how features move from ideation to release and how marketing supports each stage.
Why Work For Unily?
In addition to a generous base salary and discretionary company bonus, here are some things we think you will love:
Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won’t find a friendlier or more dedicated bunch of people.
Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work.
We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more.
Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
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