Digital Content Specialist

Working America Associa • Full-time • Washington, District of Columbia, United States • 1m ago

Job Title: DigitalContentSpecialist

At Working America, we believe in the power of collective action. Our mission is driven by the stories of working individuals who, together, can bring about significant change. With a membership of five million voices, our reach spans across various sectors, organizing those without the benefit of a union. As the community affiliate of the AFL-CIO, we unite working people around a shared economic agenda.

The Digital Content Specialist is responsible for the implementation of media communications projects, including supporting content creation, setup, and editing across advertising platforms, and monitoring performance across content channels. The position is also responsible for using available analytics to track and assess campaign performance and support Working America’s public opinion projects.

Reports to: Senior Digital Manager

Description Of Duties:

Develop content for member and campaign communications, including but not limited to developing digital ads, video scripts, print materials, writing text messages, drafting emails, online petitions, and other digital content;
Expand the organization’s use of social media tools to reach target audiences and expand our membership of working-class people from across political spectrums
Support experiments and rigorously track outcomes of communications campaigns, from A/B testing email subject lines to web ads, etc.;
Implement digital engagement strategies aimed at building and retaining membership segments, and help measure and analyze the effectiveness of such strategies;
Execute, track performance, and analyze digital media plans, including direct response, persuasion advertising, and other digital campaigns. Specific tasks to be performed include but are not limited to:
1. Copywriting
2. Support the development of creative assets
3. Keyword and automated bidding research
4. Regular content ideation development, and publishing
5. Optimizing content and engagement through various channels including, but not limited to, social media, email platforms, SMS tools, chatbots, etc.
Develop and maintain an informed awareness of topics of interest to Working America to most effectively carry out duties;
Cross-functional support of all communications needs;
Stay current with industry best practices and evaluate emerging technologies.
Other duties as assigned.

Qualifications And Skills Needed:

2-4 years of experience in digital communications and social media required; communications experience in a labor, progressive, or political campaign environment preferred;
Ability to set up ads in platforms including, but not limited to, Google Ads, Meta Business Manager, Programmatic DSPs (StackAdapt, MiQ, etc.)
Understanding of digital metrics with a proven track record of building approaches across a broad mix campaign types
Knowledge of different CRMs to run acquisition campaigns into (Action Network experience preferred)
Understanding of conversion events, pixels and analytics platforms like Google Analytics 4
A technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving digital landscape.
Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college- educated, and working class.
Excellent verbal and written communication skills;
Excellent interpersonal skills, ability to work with people from diverse backgrounds and cultures, and ability to work independently as well as on a team;
Demonstrated ability to be flexible and able to adapt quickly to meet project needs;
Demonstrated experience meeting tough deadlines and providing fast turn-around of quality communications and working in a high-pressure environment;
Strong personal planning, motivation, and time management skills, with an ability to operate in a highly organized fashion;
Demonstrated political skills and good judgment;
Strong background in, or strong familiarity with, the labor movement, movements for progressive social change, and political or issue campaigns;
Demonstrated interest in making a career in the labor movement.

Location: Washington, DC

Position Type:

Full-time/regular
FLSA classification: Exempt

Starting salary is $79,759, with additional steps considered for candidates with experience and qualifications beyond what is required above. Includes medical insurance and 401(k) with employer contribution.

The position is a bargaining unit position, represented by the Washington-Baltimore NewsGuild, TNG-CWA, Local 32035.

Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.