At adQuadrant, we help consumer brands grow profitably by bringing media, creative, and measurement together with AI.
Our model is built on a simple idea: marketing should be managed like growth capital. We focus on contribution margin, not vanity metrics, and design strategies where technology and human expertise work side by side. The result is an operating system for growth that gives brands clarity, efficiency, and creative that actually performs.
Our strongest alliances are with Google and Meta, where we collaborate directly on AI, measurement, and commerce innovation to give our clients first-mover advantage. We are one of the few U.S. agencies with dual-badged status at TikTok, both as a Marketing Partner and a TikTok Shop Partner, which means our clients gain access to programs and capabilities before they reach the broader market. We also maintain active partnerships with Snap, Pinterest, and other emerging platforms, ensuring brands we work with benefit from priority support, exclusive insights, and opportunities their competitors don’t see.
If you want to architect the future of performance marketing, you belong here.
The Ideal Candidate will have experience with:
- Demonstrable experience managing ecommerce and lead acquisition budgets greater than $1M+ a month on Google Search, PMAX, Shopping, YouTube, and Demand-Gen, Video, and Display.
- Experience launching and optimizing campaigns in ecommerce and lead-gen is a must.
- Understanding of how Creative interacts with audience targeting.
- Develop and implement strategies across Google Ads to drive highly targeted consumers to our client’s landing pages while driving a strong performance and acceptable margins for the given budget.
- In-depth knowledge of smart bidding within Google Ads, proper signal for optimization, and analysis.
- Understanding of how to manipulate data within Google Sheets and Excel.
- Experience with measurement and MTA platforms such as GA4, TripleWhale, Northbeam, etc..
- Experience leveraging AI such as ChatGPT, Gemini, etc, for research, generating ad copy and assets, analysis of data, and more.
Some Key Responsibilities:
- Oversee all aspects of Google Ads and Microsoft Ads accounts with a focus on driving conversions and value via all campaign types.
- Continuously test new creatives to improve performance and increase scale.
- Create and outline a creative testing methodology that can ramp up our testing velocity.
- Gather competitive intel in the market to better inform our strategy and creative ideation.
- Execute media and testing plans and measure the impact against business objectives.
- Review, analyze, and merge data from Google Ads, GA4, and/or various 3rd party platforms to triangulate KPIs (Example: GP, ROAS, CPA, CPL, etc.)
- Provide clients with campaign insights and suggestions for improving overall performance.
- Stay up to date with all Google Ads and Microsoft Ads updates, beta programs, and current industry news articles and trends.
- Create and improve organization processes, procedures, and systems to support the business’s needs
- Takes full ownership of the strategy, dictating the appropriate next steps to achieve objectives.
- Proactively build relationships with platform partners, gain insights, and recommendations that result in an increase in efficiency or scale. Also, proactively communicate when partners can improve the support provided to our team.
- Create and deploy processes to utilize all available resources (playbook, shared services, AI, etc.) across all paid media channels and own the adherence to processes in collaboration with Leadership.
Desired Qualifications:
- 5+ years of Google paid ads marketing experience
- Advanced knowledge of GA4, platform reporting, and data manipulation
- Deep understanding of attribution from various data sources into Google Ads.
- Extensive knowledge of ad targeting methodologies and iterative test-and-learn optimization practices.
- Exhibits ability to continuously learn, draw actionable insights, and apply them across campaigns.
- Sharp eye for detail and organizational skills.
- Comfort with ambiguity and with working in a fast-paced, always-on, and ambitious. start-up environment.
- Fluency in mathematical concepts.
- Critical thinking and problem-solving capabilities
- High level of proficiency with Microsoft Excel / Google Sheets, pivot tables, and relevant reporting tools
- Competitive/Performance-driven mindset, but also a team player.
- Experience and desire to learn and run media on other platforms such as Reddit Ads, NextDoor, Samsung Ads, etc..
Culture & Benefits:
Our people come first. No jerks. No egos. Just positive-minded people who like to work hard and enjoy winning as a team.
- Excellent Health Benefits (health, dental, vision, and life insurance)
- 401K + Match
- Time Off – Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 – January 1)
- $300/ year to equip your workspace with new equipment
- $30/ month for home internet
- An extremely supportive and fun company culture
