The Opportunity
As VP of Performance Marketing & Growth at Javvy, you won’t just be optimizing campaigns—you’ll be architecting the entire growth engine of one of the fastest-growing, better-for-you beverage brands in the U.S.
You’ll lead strategy and execution across every major growth lever: paid media, creative, retention, CRO, influencer, analytics, and tech infrastructure. With full ownership of CAC:LTV, contribution margin, and new customer acquisition, you’ll be empowered to make fast decisions and scale efficiently—without red tape or bottlenecks.
You’ll collaborate directly with the founders, and cross-functional leaders to build systems, develop talent, and unlock compounding growth across channels. This is a rare opportunity to step into a true operator role at a brand with momentum, resources, and the ambition to dominate.
We’re looking for someone who’s been battle-tested—someone who’s scaled real brands, led high-performing teams, and knows how to combine media buying, analytics, and leadership into a durable growth machine.
What You’ll Own
Growth Strategy & Ownership
Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition. Set the strategic direction for growth and operate with autonomy and accountability.
Channel Strategy & Media Execution
Architect and lead acquisition across Meta, Google, TikTok, influencer, TV, and emerging channels. Ensure integrated planning, testing, and performance alignment across teams and platforms.
Lifecycle Marketing & Retention
Oversee all retention functions including email, SMS, and subscription performance. Collaborate closely with our lifecycle and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns.
Creative Performance & Feedback Loops
Lead strategy and build the systems that connect media buyers, creative, influencer, and UGC teams—ensuring a high-velocity feedback loop between performance data and new asset production.
Conversion Rate Optimization (CRO)
Collaborate across teams to oversee continuous testing across pricing, landing pages, bundles, and funnels. Optimize for AOV, CVR, and full-funnel efficiency with structured hypotheses and clear measurement.
Analytics & Decision-Making Infrastructure
Build and maintain reporting frameworks using tools like Northbeam, Amplitude, GA4, and Shopify. Turn insights into action and ensure teams operate from clean, trusted data.
Team Leadership & Alignment
Manage and mentor a high-performing team across paid media, creative, influencer, retention, and data. Foster clarity, accountability, and a high-output culture focused on speed, ownership, and results.
Hiring, Coaching & Talent Development
Recruit A-players, level up internal talent, and hold the team to ambitious KPIs. Build an environment where operators thrive and are empowered to move fast and win.
You’re a Fit If...
- You think like a founder and operate like an owner—accountable, proactive, and obsessed with results.
- You’ve profitably managed $100K+/day in paid media across platforms like Meta, Google, and TikTok, and allocated spend based on CAC:LTV efficiency.
- You lead through dashboards—building systems that give your team clarity on goals, levers, and bottlenecks.
- You’re full-funnel fluent—combining acquisition, CRO, and retention into one cohesive growth machine.
- You’re analytical to the core—living in tools like Northbeam, GA4, Amplitude, and Shopify, and turning insights into strategy.
- You’re technical—you can troubleshoot tracking, pixels, attribution, and platforms like Elevar without waiting on support.
- You’ve built and coached high-performing teams across paid media, creative, lifecycle, influencer, and analytics.
- You’re disciplined and systems-oriented—structured testing, weekly reviews, and playbooks are your baseline.
- You know when to scale, when to pivot, and how to filter signals from noise.
- You’re always learning—benchmarking competitors, talking to operators, and sharpening your edge.
- You’re competitive and obsessive—you wake up thinking about how to beat yesterday’s numbers.
- You embody Javvy’s values:
- Move fast & break things
- Data-driven & results-oriented
- Growth mindset – always learning and evolving
- Resourceful & solutions-first
Your Team
You’ll manage or collaborate closely with:
- Head of Paid
- 3 Media Buyers
- Email/SMS Manager
- Retention Consultant
- Data Analyst
- Creative Team
- Influencer Lead
- Tech Team
*You’ll also have hiring autonomy to reshape and expand the team as needed.
Why This Role Rocks
- Massive Budget + Freedom to Scale: Manage $5M+/month across Meta and other channels with full autonomy to test, scale, and move fast—no layers of approval, just performance-driven growth.
- No Limits, Just Firepower: You’ll have everything you need to win—Northbeam, Haus, Amplitude, Shopify, full dev support, 50+ new creatives weekly, and a UGC engine built to scale.
- Category-Defining Brand: Javvy is building the future of at-home coffee. You’ll lead growth for one of the fastest-growing better-for-you beverage brands in the U.S.
- Built for Builders: Shape growth systems, team structure, testing frameworks, and creative processes from the ground up.
- High-Performance Culture: Join a team that plays to win—data-obsessed, resourceful, and relentlessly focused on results.
- Sharpen Your Edge: Work directly with the Co-Founders, Head of Paid, and top performance operators to push your craft and scale with precision.
- Real Ownership: Take full responsibility for CAC:LTV, contribution margin, and customer acquisition—your wins directly drive the business forward.
- Aligned Incentives: Competitive base, equity, and monthly bonus tied directly to the metrics that matter.
- Immediate Impact: Every test, every tweak, every dollar spent moves the needle—and you’ll see it in real time.
Benefits:
- Competitive Salary
- 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost)
- 401(k) Retirement Plan
- Parental Leave
- Free Access to Javvy Products
- Career Growth Opportunities
- Collaborative, Fast-Paced Start-Up Environment
