Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.
Position Overview
This is an exciting time to join the Drake Software marketing team. With new products, enhanced integrations, and continuous feature innovation across the Drake Software portfolio, the Product Marketing Manager (PMM) will play a critical role in shaping how we position, communicate, and grow our expanding suite of products for the tax professional.
The PMM combines strategic thinking with hands-on product expertise — understanding our solutions inside and out to craft compelling go-to-market strategies, build alignment across teams, and uncover opportunities for conversion, upsell, and customer engagement.
Key Responsibilities
- Strategic Ownership: Develop and execute product marketing plans for Drake Software products. Lead cross-functional meetings, drive alignment, and share strategic updates with stakeholders and leadership.
- Deep Product Expertise: Become the in-house product expert within marketing, gaining hands-on knowledge of Drake’s solutions and translating complex features into clear, compelling value propositions for tax and accounting professionals.
- Go-to-Market Leadership: Plan and execute product launches and marketing campaigns that drive awareness, adoption, and customer loyalty across the Drake portfolio.
- Competitive Intelligence: Monitor competitors and industry trends to inform positioning, pricing, and differentiation. Maintain up-to-date insights, battlecards, and materials that help internal teams compete effectively.
- Content Development: Oversee the creation of high-quality marketing assets — including whitepapers, case studies, blog posts, and presentations — to support sales and marketing initiatives. Collaborate with the content team to ensure consistent, customer-focused messaging across all channels.
- Sales Enablement: Partner with the Sales team to develop tools, training materials, and resources that help communicate product value and address customer needs. Track the effectiveness of sales enablement initiatives and adjust strategies to improve performance.
- Conversion & Growth: Identify and act on opportunities to improve conversion and upsell rates across digital channels, product experiences, and sales materials.
- Cross-Functional Collaboration: Work closely with Product, Sales, Customer Success, and Creative teams to ensure unified storytelling, aligned priorities, and impactful customer experiences.
- Performance Measurement: Define key success metrics, analyze performance results, and use data-driven insights to refine future strategies and optimize marketing impact.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
- 7+ years of experience in B2B or SaaS product marketing, ideally in software, fintech, or professional services.
- Proven success driving product launches and GTM strategies within a B2B Saas environment.
- Strong communicator and storyteller with the ability to simplify complex ideas.
- Skilled in analyzing data, market insights, and competitive trends to guide strategy.
- Collaborative team player who thrives in a dynamic, fast-paced environment.
- Knowledge of the tax or accounting software industry a plus.
At Taxwell, we believe our work benefits from the diverse perspectives of our employees. As such, Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Taxwell, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.
Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under applicable law. Taxwell considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.
If you need assistance or accommodation due to a disability, you may contact us at [email protected] or by calling 828-349-5703 extension 6049 to speak with a member of the HR Talent Acquisition team.
