Ariat Europe are looking to recruit an Email Marketing & CRM Assistant. This role reports to the Senior Ecommerce Manager. The role will be supporting the Ecommerce team across email marketing, customer database and membership growth, customer relationship management and retention strategies. Office-based 2 days per week with 3 days at home.
Day to Day Responsibilities:
Email Marketing:
- Assist in planning, designing, building and deploying email campaigns.
- Build and maintain email templates adhering to best practices.
- Execute tests to continually optimise performance, from open and click-through rates to conversions.
- Communication with external translation agency to maintain email campaigns in English, German and French.
Crm:
- Assisting with lead generation strategies to drive email acquisition; and initiatives to drive awareness of our membership programme to grow the membership base.
- Assisting with segmentation, personalisation and retention strategies.
- Assist in creating and managing automated flows, triggered campaigns, and customer journeys.
- Working closely with our Customer Services team to drive customer satisfaction, analysing our Customer Reviews platform.
- Working closely with Email Marketing Exec and Senior Ecom Manager to monitor and continually drive-up Customer Lifetime Value.
General
- Assisting the Ecom team in maintaining the website, its content, and usability, aligned with our strategy as a premium retailer throughout Europe.
- Maintain our shared ecom marketing calendar.
- Building and maintaining professional working relationships with colleagues across the UK and US business, our team of developers plus external agencies.
- Support on Ecommerce development roadmap, user testing for new releases, raising issues and tickets in our Jira system.
- Working closely with Marketing, Product, Demand Planning, and US teams as required.
- Promo code, campaign management and set-up.
- Any other ad hoc duties as required.
About You:
- Experience of Klaviyo or similar email marketing software.
- Experience of designing and building email marketing campaigns.
- Experience with Salesforce or similar website CMS would be advantage.
- Experience of using Airtable, Pixlee, or similar tools would be an advantage.
- Experience of providing reporting and using GA analytics would be an advantage.
- Proven organisational and problem-solving capabilities.
- Planning and time management, able to prioritise and work to deadlines.
- Strong teamwork and communication skills.
- Enthusiastic and pro-active.
- Able to work on own initiative, offer ideas and opportunities to the team.
- Excellent MS Office and Excel knowledge.
- Educated to degree level or relevant experience.
- A passion for ecommerce and online retail – previous experience an advantage.
- Self-motivated with excellent attention to detail.
- Determined with personal drive.
- Hands-on attitude.
- Results-orientated.
- Integrity and strong business ethics.
- Languages an advantage (German/French).
- Eager to learn new skills and develop as part of a growing Ecommerce team.
Values:
Our values are ingrained in everything we do at Ariat and we believe this is what drives our success as individuals, as teams and, overall, as a Company.
Innovation - Be bold and adventurous and try new things. Constantly challenge how you can create change for the better. Learn from the past and don’t let it limit you.
Integrity - Do the right thing because it’s the right thing to do. Say what you mean and do what you say. Build trust through consistency, dependability and honesty.
Quality - All work matters. Be proud of your work and strive to have it reflect your best and the best of Ariat.
Respect - Communicate openly, directly and constructively. Recognise different perspectives and listen with an open mind. Be thoughtful in how you show up and interact with others.
Teamwork - Create fun and joy and contribute to the Ariat family spirit. Focus on people’s strengths. Learn from others and share your own knowledge and experience. Ask for help when you need it and offer to help when others may need it.
Benefits:
- Private Medical Insurance
- Life Assurance
- Critical Illness Cover
- Employee Assistance Programme
- Health & Wellbeing Points Scheme
- Cycle to Work Scheme
- Company Bonus Scheme
- Employee Purchase Scheme
- Employee Referral Programme
- Birthday day off
- Holiday Purchase Scheme
- Bring your dog to work scheme
- Employee Volunteering policy
- Working from a different location policy
- Free onsite Parking including 2 electric charging points
