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Position Summary
The Desautels Faculty of Management at McGill University is seeking a strategic and data-driven Digital Marketing Officer to lead the planning, execution, and optimization of digital marketing initiatives that support student recruitment and program visibility. This role is pivotal in driving performance across paid media, email marketing, and CRM platforms, ensuring alignment with institutional goals and delivering measurable impact.
The successful candidate will collaborate with cross-functional teams—including recruitment, academic programs, information systems, and external vendors—to develop integrated campaigns, enhance lead nurturing strategies, and produce actionable insights through advanced reporting and analytics.
Primary Responsibilities
- Lead and manage SEO/SEM, social media and/or display advertising campaigns, as well as identifying target audiences and devising digital campaigns that engage, inform, and motivate across multiple platforms, and generate leads.
- Interface with online advertising vendors (Google Ads, LinkedIn, Facebook/Instagram, and others) to ensure consistency and knowledge transfer across Programs.
- Facilitate strategic alignment between marketing, recruitment, information systems, and academic units to ensuring consensus on digital initiatives and innovations, and evaluate new opportunities.
- Establish tracking protocols and performance benchmarks for all digital campaigns.
- Develop dashboards and reports using Salesforce, Pardot, and other analytics platforms to monitor campaign effectiveness and recruitment metrics.
- Audit marketing automations and data flows to identify quality issues and recommend improvements.
- Report on key performance indicators and ROI throughout the prospective student journey.
- Provide data-driven recommendations to improve campaign performance and enhance personalization.
- Analyze media channel effectiveness and advise on budget allocation strategies.
Other Qualifying Skills and/or Abilities
Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degree or certification in digital marketing is an asset. Minimum 3–5 years of experience in performance marketing, digital campaign management, or CRM strategy. Proficiency in Salesforce, Pardot, Google Analytics, and other marketing automation tools. Working knowledge of HTML, CSS, Drupal and Adobe Creative Suite. Experience managing advertising budgets across multiple platforms. Strong analytical skills with the ability to interpret complex data and present actionable insights. Excellent communication and interpersonal skills; experience working in cross-functional teams. Ability to manage multiple projects and adapt to changing priorities in a fast-paced environment. Up to date with trends and best practices in online marketing and measurement.
#LI-Hybrid
Minimum Education and Experience:
Bachelor's Degree 3 Years Related Experience /
Annual Salary:
(MPEX Grade 04) $64,770.00 - $80,960.00 - $97,150.00
Job Profile:
MPEX-COM2A - Internal External Relations - Professional 2
Hours per Week:
33.75 (Full time)
Supervisor:
Associate Director, Digital Marketing & Lead Generation
Position End Date (If applicable):
Deadline to Apply:
2025-11-25
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [email protected].
