Job Title: Social Media Intern
Job Type: Part Time
Location: Alpharetta. GA (On-site Required)
Start Date: ASAP
Position Summary: We are seeking a highly motivated and creative Social Media Intern to join our Business Development and Trade Marketing team. This role is a unique opportunity to gain hands-on experience in social media management, content creation, and digital strategy while contributing directly to a powerful social mission. The ideal candidate has a passion for social impact, a keen interest in the spirits industry, and a deep understanding of what makes content engaging across various platforms.
Key Competencies & Responsibilities:
Content & Community Management
- Content Creation: Assist in developing, creating, and curating engaging content (copy, graphics, short-form video concepts) for all social media channels (e.g., Instagram, LinkedIn, X, TikTok, Facebook) that aligns with Pronghorn's brand and mission.
- Scheduling & Publishing: Support the management of the social media content calendar, ensuring timely scheduling and publishing of posts.
- Community Engagement: Monitor all social media channels and promptly respond to comments, messages, and mentions to foster a positive and interactive online community.
- Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, best practices, and innovative content formats, and propose new ideas for adoption.
Strategy & Analytics
- Reporting: Track, collect, and analyze social media performance metrics (engagement, reach, traffic) using platform analytics tools to help measure the success of campaigns.
- Brainstorming: Actively participate in brainstorming sessions for campaigns, brand partnerships, and original content series that highlight Pronghorn’s mission and portfolio brands.
- Research: Conduct research on competitor activity and general trends within the spirits and DEI (Diversity, Equity, and Inclusion) spaces.
What You Will Learn:
As a Pronghorn Social Media Intern, you won't just be executing tasks—you'll be gaining valuable, marketable experience in the following areas:
- Social Media Strategy & Planning: How to translate broad marketing goals into actionable, platform-specific content strategies and manage a high-volume, multi-channel content calendar.
- Brand Storytelling & Mission Alignment: The crucial skill of weaving a corporate mission (like DEI and economic empowerment) into compelling, authentic, and consistent brand narratives across digital platforms.
- Performance Analytics: Practical experience using native platform insights and analytics tools to track KPIs, measure content effectiveness, and generate data-driven recommendations.
- Cross-Functional Collaboration: How to work effectively with internal teams (e.g., Brand, PR, Executive Leadership) and external partners (e.g., Black-owned spirits brands) to source content and ensure message consistency.
- Crisis & Community Management: Best practices for monitoring and engaging with a passionate online community, including effective strategies for addressing public comments and brand mentions professionally.
Qualifications:
- Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, Journalism, or a related field.
- In-depth working knowledge and personal experience with major social media platforms (Instagram, LinkedIn, X, TikTok, etc.).
- Excellent written and verbal communication skills, with an ability to craft compelling and brand-appropriate copy.
- Strong organizational skills and attention to detail, particularly in managing a content calendar.
- Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
Preferred Qualifications:
- Basic proficiency with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, mobile video apps).
- Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, platform insights).
- An understanding of the principles of SEO as they relate to social media content.
- Interest in the beverage alcohol industry and promoting diversity initiatives.
Why Choose Us
When you join Pronghorn, you’re stepping into a community of leaders, creators, and doers committed to excellence and equity. Here, your voice matters. Your ideas move. And your work shows up in real ways across companies, communities, and culture.
We move fast. We lead boldly. And we invest in our people every step of the way.
Salary:
$22 per hour
Work Authorization
Due to the nature of this position, we are unable to provide sponsorship for U.S. work authorization now or in the future.
Equal Opportunity Employer Statement
Pronghorn is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
