Description
Join our winning team, recently honored as on Forbes’ list of America’s Best Startup Employers for 2025!
The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers. We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.
The Helper Bees mission is to be the best in the world at finding & fulfilling the needs of older adults.
At THB, we define our company culture through our Core Values:
- Quickly iterate through solutions - We move at a fast pace which requires quick iterations to find a path to a repeatable solution
- Seek ways to create immediate impact - Be thoughtful and proactive in how you make an impact on your team. Actively look for ways to make a fast, positive impact.
- Bee the teammate you want to work with - We work as a team, help each other and encourage each other
- Ask questions, answer questions - You can't iterate through solutions if you don't ask the right questions which is why there is an expectation that questions should be asked. When you know the answer, being a good teammate means chiming in to get others up to speed.
- Take the time to celebrate wins - It's so easy for a team that is heads down to forget about all the great things they've accomplished. That's why we make it a priority to remind ourselves to create space to celebrate wins, big or small.
Job Summary:
As a Marketing Copywriter at The Helper Bees, you’ll craft compelling, strategic content that connects with both B2B and B2C audiences. You’ll collaborate across the Marketing team and broader organization to develop a wide range of materials — from white papers, case studies, and email campaigns to pitch decks, thought leadership pieces, social content, and web copy.
The ideal candidate has a sharp editorial eye, a creative mind, and experience writing for complex, regulated, or technical industries such as healthcare, healthtech, fintech, or insurtech. You know how to distill complex ideas into approachable, human-centered stories that inspire trust and action.You’re also comfortable pitching copy concepts, writing headlines that cut through the noise, and partnering closely with designers to bring ideas to life.
Responsibilities:
- Develop a deep understanding of our audiences and the long-term care ecosystem.
- Conduct research, interviews, and internal kickoffs to inform high-quality, insight-driven content.
- Write and edit copy for a range of deliverables — including ebooks, case studies, white papers, blogs, web pages, social media, pitch decks, and email campaigns.
- Simplify complex or technical topics into clear, engaging narratives that resonate with the target audience.
- Collaborate closely with Marketing, Product, and Client Success teams to align messaging across channels and audiences.
- Incorporate SEO best practices to strengthen organic reach and site performance.
- Maintain brand consistency across all content, upholding voice, tone, and messaging guidelines.
- Participate in brainstorming sessions and contribute creative ideas for campaigns, storytelling, and content strategy.
- Present work to internal stakeholders with clear rationale; incorporate feedback thoughtfully and efficiently.
- Proofread and edit content for accuracy, clarity, and grammatical precision.
- Partner with design and multimedia teams to ensure copy and visuals work seamlessly together.
- Monitor and analyze content performance to continuously optimize engagement and conversion.
- Stay informed on industry trends and evolving content formats to keep THB’s storytelling fresh and relevant.
- Ensure compliance with applicable legal, brand, and industry standards.
- Perform other duties as assigned.
- Create attention-grabbing headlines, taglines, and short-form copy that convey clarity, confidence, and warmth.
- Collaborate closely with the Creative Director to ensure tone and voice consistency, especially as we launch our new brand guidelines.
- Contribute to scriptwriting for videos, campaigns, or internal communications (experience in scripting and storytelling for screen a plus).
- Understand and translate Sales priorities to consistent positioning and messaging clarity.
- Proactively pitch copy and campaign concepts to internal stakeholders and creative partners.
Performance Metrics:
- Content Quality & Consistency: Deliver accurate, engaging content aligned to brand and voice.
- SEO & Reach: Improve organic visibility and traffic through effective keyword use and structure.
- Lead Generation: Contribute to marketing campaigns that drive measurable engagement and conversions.
- Sales Enablement: Support sales and client success materials that advance THB’s business goals.
- Strategic Storytelling: Translate complex concepts into simple, emotionally resonant messages.
- Collaboration & Initiative: Work proactively and cross-functionally to advance THB’s marketing goals.
Requirements
Required Skills/Abilities
- Passion for The Helper Bees’ mission and commitment to helping people age safely and independently at home.
- Strong storytelling instincts and ability to adapt tone and voice across audiences and formats.
- Curiosity and intellectual agility — you enjoy digging into complex topics and turning insights into compelling narratives.
- Exceptional writing, editing, and proofreading skills.
- Proactive communicator who thrives in a fast-paced, collaborative environment.
- Strong organizational and time-management skills; able to balance multiple projects and deadlines.
- High professional standards and a team-oriented mindset — people enjoy working with you.
- Proven experience writing persuasive copy for decks, campaigns, and marketing materials that support sales priorities.
Education & Experience:
- Bachelor’s degree in Communications, Marketing, Journalism, English, or related field.
- 5–7 years of professional writing or content marketing experience (agency or in-house).
- Portfolio showcasing versatility across content types and channels, including short-form, long-form, and presentation copy.
- Experience in tech, healthcare, or regulated industries preferred.
- Familiarity with SEO principles, content management systems, and digital marketing workflows a plus.
- Experience in scriptwriting or creative campaign development is a strong bonus.
What You’ll Love About Working Here:
- Purpose-driven culture that values creativity, collaboration, and impact.
- Opportunities to work on meaningful projects at the intersection of aging, innovation, and technology.
- A team that celebrates curiosity, growth, and doing great work together.
The Helper Bees is committed to building a workplace where diversity, equity, and inclusion are valued and prioritized. We are an equal opportunity employer that welcomes all qualified applicants without discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any non-merit based or legally protected grounds.
The Helper Bees provides reasonable accommodations to qualified individuals with disabilities during the job application and interview process. To request accommodation, please let your recruiter know.
As part of our standard hiring process, selected candidates may be required to undergo a background check and/or drug screen. The Helper Bees adheres to applicable federal, state, and local laws regarding these screenings, and the results will be considered in accordance with applicable regulations.
The Helper Bees was recently made aware of a fraudulent entity posing as our organization and requesting personal information. Please be aware of and protect yourself from scams. Visit the careers page of our website to view all current job openings.
