What You'll Do
We're looking for a data-driven, strategic, and execution-oriented Director of Marketing Operations to improve our main marketing tech stack, lead and scale programs that fuel our growth engine. You will define our marketing automation strategy (Marketo), shape integrated email and nurture programs, guide the evolution of our 6sense strategy and segmentation framework, and ensure cohesive, account-based engagement through platforms such as Sendoso.
You will work with demand gen, growth, sales, and RevOps to ensure accurate attribution, and meaningful return on investment from marketing programs.
This is a remote US-based position reporting to the VP, Marketing Operations and Growth Marketing
#LI-Remote
What Your Responsibilities Will Be
You will oversee platform architecture, campaign operations, email marketing, and system hygiene. Understand and monitor integrations with Salesforce and other GTM systems.
You will lead the execution and performance tracking of all outbound email programs (drips, nurtures, triggered sends, newsletters).
You will oversee segmentation, audience building, orchestration strategy, and usage of the platform for demand gen, SDRs, and marketing teams.
You will partner with growth, field, and sales teams to operationalize ABM using Sendoso and other outbound tools.
You will collaborate with Data Analytics, Revenue Marketing, and RevOps to ensure clean, applicable data for segmentation and reporting across the funnel.
You will build scalable processes for campaign execution, QA, compliance, and performance benchmarking.
You will manage a growing team of ops specialists and vendors.
What You'll Need to be Successful
7–10+ years of experience in B2B marketing operations or demand generation, with 3+ years in a leadership or “lead doer” role.
Expertise in Marketo (certification preferred) and hands-on experience managing marketing programs.
Experience with 6sense: segment creation, intent scoring, campaign orchestration.
Experience with ABM strategy, pipeline acceleration tactics, and outbound tools like Sendoso
Excellent collaboration skills across marketing, sales, and RevOps.
Fluency in marketing performance metrics, attribution models, and pipeline reporting.
Experience working with Salesforce CRM, and integrating martech platforms
Experience working in high-growth B2B SaaS
Familiarity with compliance best practices (GDPR, CAN-SPAM, etc.)
Experience with tools like LeanData, Drift, Qualified, PathFactory, ZoomInfo, or others in the B2B GTM ecosystem
Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be
different in other locations.
Colorado $153,300 - $252,900 (annually)
Washington $153,300 - $279,600 (annually)
California $153,300 - $306,300 (annually)
NYC $169,400 - $306,300 (annually)
The pay range above is the general base pay range for a successful candidate in the state listed. The
successful candidate’s actual salary/wage may be based on various factors, such as geographic
location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on
the terms of the applicable plan and the employee’s role.
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI-related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We'll Take Care of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
