Entity:
People, Culture & Communications
Job Family Group:
Communications & External Affairs Group
Job Description:
This is a hybrid role that requires 3 days per week in the office, with 2 days per week from home. 1 on-site day in every two weeks will be worked out of our Sunbury office.
As a key enabler of business delivery, our people, culture & communications team discovers, empowers and cares for resourceful people, and so can you. Together, we can build and enable emotionally connected leaders and dynamic teams to progress and communicate bp’s strategy, and build a culture of purpose, winning and care that grows the value of bp.
About the role:
This is an exciting time to join bp’s Communications & External Affairs Team (C&EA). bp’s brand and business are evolving fast, and social media is central to how we connect with audiences, tell our story and manage our reputation.
You will define how bp shows up in social, leading a hybrid UK-India team of storytellers, creators, analysts, and community managers.
What you will deliver:
- Lead and mentor a high-performing hybrid team across strategy, campaign and creative development, social guidelines, publishing, community management, reporting, and everything in between.
- Define and implement the global social media vision and strategy for bp, ensuring alignment with bp’s corporate narrative and business priorities.
- Be a bridge to the rest of the organisation – this position must collaborate closely with two key stakeholders: Our external communications team, developing holistic and integrated reputation strategies that break down silos AND our customers and products (C&P) business, developing a partnership and leading on strategy for the organisation.
- Own and enhance bp’s social media governance – adhering to the various guidelines (legal, brand, regulatory, press) we work within.
- Champion creative excellence, own and optimise agency relationships, and run the budget, always seeking value for money.
- Develop a deep understanding of the business strategy, so we can optimise the channels to protect and promote bp’s reputation.
- Advise and support regional C&EA and C&P teams on social media strategy and content, including oversight and governance responsibilities for new account openings and platform launches.
- Drive data-driven decision-making, reporting on performance, sentiment, and opportunities for optimisation.
- Collaborate closely with campaign, paid media, and insights teams to fully integrate social strategy across earned, owned, and paid channels, driving maximum impact.
- Monitor social and cultural trends, platform developments, and emerging technologies to keep bp ahead of the curve.
- Own bp’s Wikipedia presence.
What you will need to be successful:
- Proven experience in social media or related digital roles, with an emphasis on leading teams.
- Excellent stakeholder management and presentation skills, confident advising senior leaders.
- Shown success developing and delivering global social strategies for complex, multinational brands or governments.
- Experience managing external agencies, partners, and budgets.
- Strong creative and editorial judgement with a passion for high-quality storytelling.
- Demonstrated ability in community management, crisis response, and brand reputation management.
- Forward-looking perspective on AI, harnessing it for social content creation, workflow optimisation, and audience engagement.
Desirable
- Familiarity with the energy sector.
- Knowledge of bp’s business, values, and tone of voice highly advantageous.
- Deep knowledge of social media platforms (LinkedIn, Meta, YouTube, X, Wikipedia) and analytics tools (Sprinklr, Brandwatch, native platform insights).
Why join us?
At bp, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.
There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Reinvent your career as you help our business meet the challenges of the future.
Apply now!
Travel Requirement
Up to 10% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
