Our vision is to bring the strength of the OX to every trade’s person through passion, design, and relentless pursuit of innovation. Our tools will be instinctively recognized as Tough, Dynamic, Different.
Since 1974 we have been delivering high-quality, professional tools to the general construction, framing, masonry, tiling, and drywall trades. Our company has grown steadily based on the quality of our products and our determined pursuit of service and innovation excellence. We are currently one of the fastest growing tool brands globally. Our commitment to research and development is combined with a willingness to listen to the people who depend on our tools every day. By relentlessly researching and introducing new materials and new features, we are proud to say we have positively impacted the lives of professional contractors.
Our Mission: Live the Trade by providing productivity to the tradesperson and being the champion for the retailers enabling them to drive increased profits and performance.
Our Vision: To bring the strength of the OX to every tradesperson through passion, design, and a relentless pursuit of innovation. Our tools will be instinctively recognised as TOUGH. DYNAMIC. DIFFERENT. OX is the extra person on site.
We have a strong workplace culture underpinned by our values:
- Customer First: at the forefront of everything we do.
- One Team: alone we’re great, together we’re extraordinary.
- Challenge & Innovate: the faster we learn, the faster we evolve.
- Ownership: fostering a culture of trust, respect, and results.
- Social Responsibility: for the future of our people and environment.
Position Description
The Social Media Manager is responsible for overseeing and driving the execution of digital marketing strategies to enhance brand presence, customer engagement, and online performance for OX Tools AU. This role plays a pivotal part in developing, implementing, and optimising campaigns across digital channels to support the company’s commercial objectives and sales growth. Working closely with internal teams and external partners, the Social Media Manager ensures all digital initiatives are aligned with the broader marketing strategy and are delivered effectively, on time, and to a high standard. The following outlines the key purposes of the position:
Key Responsibilities
1. Paid Advertising
- Create and manage social media ad campaigns within Facebook Business Manager
- Drive Tuff Club member acquisition through Facebook Advertising
- Promote trending content via paid social ads
2. Social Media Management
- Create marketing and social media campaigns within a set budget and schedule
- Engage with and respond to comments, messages, and reviews on social platforms
- Increase brand presence on Facebook, LinkedIn, Twitter, and Instagram
3. Influencer Management
- Identify and build relationships with relevant industry influencers to amplify brand awareness and reach
- Coordinate influencer collaborations, including product sampling, content briefs, and campaign timelines
- Monitor influencer content to ensure brand messaging, tone, and visual standards are met
- Track performance of influencer campaigns and provide insights on reach, engagement, and ROI
4. Content Management (Video & Image)
- Manage the coordination of Video and Photo Editing with external agencies
- Coordinate with external content creation agencies to plan and execute shoots
- Coordinate with tradies to distribute samples and plan shoots
5. End-User Database Management (Tuff Club)
- Manage the engagement with the OX Tuff Club through targeted content and communication
- Coordinate sample distribution for jobsite testing with Tuff Club members
Skills/Experience
- A qualification & evidence of studies in some area of marketing including communication or digital marketing
- Experience with Meta Business Suite and other social media advertising platforms.
- Experience in graphics, video editing, social media copywriting, social media analytics, social media strategy, ability to present social reports, reading social trends, reporting on competitor activity, and refining a social strategy
- Experience using the Adobe Suite (Premiere Pro, After Effects, Lightroom, Photoshop, Illustrator, InDesign) preferable
- Strong written and verbal communication skills.
- Attention to detail.
- Great organisational and time management skills.
- Design and creative skills.
- Passion for social media and proficiency with major social media platforms and social media management tools.
- Detail-oriented approach with ability to work under pressure to meet deadlines.
- Team player with will to be flexible and desire to collaborate.
- SEO experience and knowledge is a plus.
- Strong interpersonal and relationship-building skills.
- Confident communicator for calls, meetings, and negotiations.
- Skilled at managing influencer relationships with professionalism.
Why work with us!
Our people are the key to our business success. We encourage our team members to ‘Live the Trade’ and unleash their full potential with the freedom to innovate. We thrive in an evolving work environment, challenge the status quo and embrace a culture built on teamwork, respect and recognition. Join the OX team and be part of something extraordinary.
