At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.
Job Summary
As a Partner Marketing Manager, you will own and deliver strategic marketing plans for a portfolio of global technology vendors. Sitting at the strategic intersection of B2B and partner marketing, this role focuses on shaping and executing impactful, insight-driven campaigns that support revenue growth and market expansion. You will collaborate closely with partners, sales teams and internal creative and digital specialists to drive demand, build pipeline and demonstrate measurable ROI.
While the role includes a commercial element - presenting, aligning and securing partner marketing investment, it centres more on strategic influence, stakeholder engagement and co-creation than traditional sales. Once quarterly plans are aligned, you’ll orchestrate execution, oversee campaign performance and showcase marketing’s contribution to growth and profitability.
What You Will Do
- Develop and execute end-to-end partner marketing strategies aligned to business and partner objectives
- Secure and manage partner funding, ensuring compliant and successful investment proposals
- Lead full campaign lifecycle: planning, messaging, execution and performance reporting
- Build a pipeline of demand-generation programs to support pipeline creation and sales acceleration
- Analyse campaign results, extract insight and optimise future activity for stronger ROI
- Manage funding claims and partner reporting with accuracy and timeliness
- Build strong and trusted relationships with vendor partners, sales teams and internal stakeholders
- Collaborate with internal creative and digital teams; manage external agencies as required
- Champion marketing excellence and ensure activity contributes to business growth and profitability
What We Expect of You
- 3–5+ years in marketing, ideally in the IT channel or a B2B technology environment
- Demonstrated success building and executing multi-channel marketing programs
- Strong commercial and analytical mindset, with experience managing budgets and ROI-driven activity
- Excellent stakeholder management skills, able to influence senior internal and external partners
- Proficiency across digital marketing, events and content initiatives
- Highly organised project manager, able to handle multiple deadlines and priorities
- Skilled communicator who can translate strategic vision into executable plans
- Familiarity with CRM and marketing automation systems (e.g. HubSpot) is a plus
- Proactive, creative and results-oriented mindset with strong attention to detail
We make technology work so people can do great things.
CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
