Job Description – Marketing Operations Specialist
Reports To
Marketing Operations Manager
Position Summary
The Marketing Operations Specialist will focus on HubSpot administration, data integrity, and general marketing operations optimizations. This role offers a unique opportunity to master marketing technology systems while supporting both directed projects and self-initiated process improvements. The successful candidate will work alongside the Marketing Operations Manager as a HubSpot expert and data specialist.
Job Duties
HubSpot Administration & Data Management
- Maintain and optimize HubSpot platform
- Ensure data integrity across contacts, companies, deals, and all related objects
- Perform continuous system auditing to identify and resolve data quality issues
- Build and maintain custom properties, workflows, and reporting structures
- Execute data cleanup initiatives and implement preventive measures
Marketing Attribution & Analysis
- Analyze marketing attribution data and create performance reports
- Build reports and provide insights to the marketing team
- Support data-driven decision making with accurate reporting
Process Improvement & Optimization
- Identify and execute data optimization projects
- Implement system enhancements and process improvements
- Streamline marketing operations workflows and procedures
- Document processes and maintain operational best practices
- Evaluate and optimize existing marketing technology integrations
Cross-Functional Collaboration
- Partner with cross-functional operations teams to ensure data consistency across departments
- Support other operations teams with marketing-specific data requests and process implementations
- Collaborate on system integrations and data flow optimization
- Assist with miscellaneous marketing requests as needed
Technology & Tools Management
- Manage Zapier automations and integrations
- Utilize AI tools within HubSpot, Zapier, and other platforms for data enhancement
- Support implementation and optimization of new marketing technology tools
- Maintain Excel-based analysis and reporting as needed
Minimum Qualifications (Knowledge, Skills and Abilities)
- Strong attention to detail and commitment to data accuracy
- Self-starter with excellent problem-solving and critical thinking abilities, motivated by helping others succeed
- Team oriented with strong intrapersonal skills
- Ability to work independently while collaborating effectively with teams
- Outstanding organizational and project management skills
- Working knowledge of Excel for data analysis and reporting
- Basic data analysis skills and ability to interpret marketing metrics
- Experience with CRM platforms (HubSpot, Salesforce, or similar)
- Solid computer skills and ability to learn new marketing technology tools
- Strong verbal and written communication skills
- Ability to work and thrive in a fast-paced, rapidly changing work environment
Education
- Bachelor’s degree in Marketing, Business, or related field preferred
Work Experience
- 1-3 years of experience in operations, data management, or related role
- HubSpot experience and/or certifications preferred
- Previous operations experience in any department preferred
Working Conditions
- Manual dexterity required to use desktop computer and peripherals
- Utilization of phone and email to perform job functions
Compensation and Benefits
- Competitive salary and comprehensive benefits package.
- Opportunities for professional growth and career development.
- Flexible work arrangements, including remote work options.
- Health, dental, and vision insurance.
- 401(k) plan with company matching.
- Company will provide laptop and other needed computer equipment.
About AxisCare
According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes.
AxisCare was started in 2011 by industry leaders to help meet the demand for a more user-friendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 6 other countries We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment. We are an Equal Opportunity Employer and comply with ADA regulations as applicable.
