Property Demand Generation and Brand Associate

Bridge Investment Group • Full-time • Sandy, Utah, United States • 4d ago

The Property Demand Generation and Brand Associate is a mid-level position responsible for supporting the Demand Gen team in implementing community-specific marketing strategies, assisting with digital advertising and brand management efforts. This role is ideal for a detail-oriented, fast paced individual eager to grow in multifamily marketing and analytics.

The role will focus on the operational and analytical aspects of affordable, single-family, and multifamily marketing, working closely with senior team members to optimize performance.

Essential Responsibilities

Oversee a portfolio of 40+ communities in varying markets.
Assist in executing cost-effective marketing plans in collaboration with the Digital Demand Generation Team, tailored to each property’s unique needs.
Support digital marketing initiatives, including SEM, SEO, and social media advertising.
Help manage property listings on Internet Listing Services (ILS) platforms and track performance metrics.
Assist in the creation and maintenance of brand templates for marketing campaigns.

Compile reports on marketing performance and present insights to the marketing team.
Assist in budget tracking and reporting on campaign effectiveness.

Ensure branding consistency across all marketing materials and digital platforms.
Collaborate with vendors and internal teams to support property marketing needs.

Assist with acquisitions and dispositions by coordinating digital asset transfers, updating social media, and implementing best practices for demand generation.

Qualifications

Bachelor’s degree in marketing, business, communications, or a related field preferred but not required.
3-5 years of experience in marketing, digital advertising, or real estate a plus (internships and coursework will be considered).
Familiarity with Google Analytics, SEM, SEO, and social media advertising is a plus.
Strong analytical and organizational skills with attention to detail.
Ability to adapt quickly and shift priorities in a dynamic, fast-paced environment.
Proficiency in Microsoft Office (Excel, PowerPoint) and willingness to learn property management software (Entrata, Yardi, etc.).
Excellent communication and problem-solving skills.

This is a great opportunity for a marketing professional interested in real estate marketing, data analysis, and brand management to gain hands-on experience and grow within the industry!

What we offer

Full Insurance benefit suite including Medical Insurance, Dental Insurance, Vision Insurance, Critical Illness Insurance, Accident Insurance, Short Term Disability, Legal & Identity Theft Insurance, and Pet Insurance.
Company paid Life Insurance (option to buy additional available) and Long-Term Disability.
Access to benefits concierge service.
Access to Mental Health & Well-Being service.
401K:Bridge Investment Group will match your contributions dollar-for-dollar, up to 6% of your pay. These contributions are fully vested immediately. Eligible employees are automatically enrolled at a 4% contribution rate. *The employee must be at least 21 years of age and have worked for the Company for at least 60 days.
Paid Time Off: Employee will accrue 5.23 hours of paid time off per pay period for a total of 17 days per year.
11 Paid Holidays per year.
Following six (6) months of employment at the Company, you will be eligible per birth, adoption or placement of a child for four (4) weeks of paid parental leave as the primary caregiver to the child or two weeks of paid parental leave as the secondary caregiver to the child. Following two years of employment at the Company, you will be eligible for twelve weeks of paid parental leave per birth, adoption, or placement of a child if you are the primary caregiver of the child.
Tuition Reimbursement: Up to $5,000 per year of pre-approved tuition expenses will be reimbursed upon submission of approved documentation. Repayment obligations may apply if employment terminates prior to 24 months.

We at Bridge acknowledge and appreciate the uniqueness of each individual, understanding that our people are the key to our success. We are committed to fostering an inclusive environment where everyone feels respected and valued. Our dedication extends beyond our business goals to making a positive impact in our communities and upholding Sustainability and Responsibility (S&R) principles at our properties and corporate locations. We evaluate all candidates based on merit, without any discrimination based on race, color, religion, sex, age, disability, sexual orientation, national origin, or any other category protected by law. As an equal opportunity employer, we are devoted to creating an inclusive hiring process. We actively work to eliminate barriers and provide reasonable accommodations to qualified individuals with disabilities. Our goal is to provide fair opportunities and access throughout the recruitment, hiring, and employment experience.

Your specific needs are important to us. If you need accommodations related to a disability or any other protected status during the recruitment process, please email [email protected].

Want to talk with someone about Bridge Culture?

At Bridge, we understand that joining a new workplace is a significant decision. To help you gain deeper insights into our culture, we offer "Culture Conversations." This initiative reflects our commitment to transparency, diversity, and inclusivity.

Culture Conversations are voluntary, one-on-one sessions designed for applicants to connect directly with our diverse staff members. It's your chance to explore the Bridge work environment, ask questions, and get a genuine feel for what it's like to be part of our team.

How it Works:

Culture Conversations are entirely voluntary. Feel free to opt in based on your comfort and curiosity. Choose Your Conversation Partner: We believe in the power of choice. Browse through our diverse group of staff members and select someone you'd like to have a conversation with. This ensures that you connect with someone whose experiences and insights align with your interests. No Impact on the Hiring Process: Your decision to participate or not in Culture Conversations has no bearing on the hiring process. We value your time and references.

Why Participate:
You get to have a firsthand understanding of our workplace culture. Informed decisions lead to fulfilling careers. Culture Conversations empower you with the information needed to make the right choice for your professional journey.

Personalized Connection: Connect with an employee who resonates with your professional interests.
Inclusivity: Embrace diversity by choosing a conversation partner from various backgrounds and roles.