Who you are:
You're a creative strategist, a culture-shaper, and a digital storyteller. You see social media not just as content, but as ministry. You understand how to connect with people where they are and lead them towards life transformation. You thrive in a fast-paced environment where excellence, data, and innovation drive impact. You carry a heart for people online and a relentless pursuit of growth, engagement, and clarity in every post.
You think in systems and metrics. You measure what matters, test what works, and iterate fast. You're passionate about growing engagement, optimizing performance, and leading a team that knows how to translate ministry moments into measurable digital impact.
You lead with humility and vision, equipping your team to deliver scroll-stopping content that builds trust, deepens faith, and represents the heart of Lakepointe with excellence.
What you'll do:
- Lead and Develop the Social Team: Recruit, coach, and empower a high-performing team of content creators, community managers, social managers, and storytellers.
- Own the Strategy: Develop and implement a comprehensive social media strategy that supports the church's mission, builds brand consistency, and drives measurable growth across all channels.
- Data & Optimization: Establish and monitor KPIs for reach, engagement, retention, and conversion. Use analytics to inform creative decisions, scheduling, and Ad spend.
- Manage Major Accounts: Oversee high-volume, high follower channels across Facebook, Instagram, YouTube, TikTok, and others, ensuring brand consistency and message clarity.
- Collaborate Across Teams: Work cross-functionally with communications, marketing, production, and design to ensure integrated storytelling.
- Analytics and Optimization: Monitor metrics, interpret trends, and pivot strategies based on performance data to continually elevate impact.
- Community Engagement: Foster genuine online community through comments, DMs, and social interactions.
- Reporting: Deliver regular performance reports and insights to leadership with actionable recommendations.
Skills & Experience you’ve had:
- 5+ years of experience leading social media strategy or digital content at scale (preferably for a church, ministry, or major brand)
- Demonstrated success managing large audiences (100k+ followers) and driving measurable engagement growth
- Strong understanding of current and emerging social platforms, algorithms, and best practices
- Exceptional communication and leadership skills
- Deep understanding of content performance metrics, social analytics, and audience segmentation
- Experience with major social analytics, management, and scheduling tools such as Sprout Social, Meta Business Suite, Later, Hootsuite, etc.
- Bachelor's degree required; seminary or ministry education preferred
Embody all Lakepointe Leadership Behaviors:
- Love and follow Jesus
- Honor up, down, and all around
- Make it fun
- Reject good for great
- Whatever it takes
- Love Lakepointe
AT-WILL EMPLOYMENT:
By submitting my resume to Lakepointe Church for potential employment I acknowledge that if hired, I will be an employment-at-will employee. I will be subject to dismissal or discipline without notice or cause, at the discretion of the employer. I understand that no representative of the church, other than the Director of People Operations, Senior Pastor, or Elder Board have the authority to change the terms of an at-will employment and that any change can only occur with written notification.
OPPORTUNITY STATEMENT:
Lakepointe Church's employment policy is to provide equal employment opportunity for all qualified employees and applicants without regard to race, color, sex, age or national origin. At Lakepointe Church, every staff member is expected to be a fully engaged member of Lakepointe. The ability to represent and uphold Lakepointe's beliefs and leadership behaviors is a job requirement, therefore, all candidates will be addressed on their ability to meet these requirements during the recruitment process. To gain a deeper understanding of our beliefs, please explore our website.E-VERIFY:
Lakepointe Church uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, visit www.dhs.gov/E-Verify.
