Ruder Finn is seeking an experienced and strategic Director, Paid Media Strategy to join our growing Digital practice. In this role, you will focus on paid media strategy and execution for clients in public affairs, issues and health policy. The ideal candidate will possess a strong digital skill set and expertise in driving paid campaign execution & targeting across various social and digital platforms (such as LinkedIn, Meta, and Programmatic) and campaign objectives throughout the funnel. This position is well-suited for a digital forward professional who excels in high-pressure environments, values public service, knows how to reach these audiences effectively, overcome platform limitations and demonstrates a passion for managing dynamic issues with precision and strategic clarity.
As a Director, you will play a key leadership role in managing high impact paid campaigns, guiding clients through complex digital landscapes, reporting insights and driving measurable outcomes. This role requires a deep understanding of digital media, data-driven decision-making, and the ability to manage client relationships with professionalism and confidence.
Key Responsibilities
Lead paid media strategy development and execution for clients across public affairs and health policy sectors with a focus on core B2B platforms (LinkedIn, Programmatic, third-party partnerships, Meta, YouTube, etc.)
Review and analyze campaign performance reports to provide actionable insights for enhancement of client reputation and strategic improvements (knowledge of GA4, Adobe Analytics, LinkedIn Ads Manager, Meta Business Manager, etc.)
Support in the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and budget optimization
Deliver superior client service by aligning digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders
Mentor and develop junior team members, fostering expertise in digital crisis communication, reputation management, and cutting-edge campaign strategies
Qualifications
Benefits & More
You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan
The anticipated salary range for this position, at the time of posting, is $95,000– $120,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
