We are seeking a detail-oriented and analytical SEO Specialist to join our growing digital team. In this role, you will be responsible for executing on-page, off-page, and technical SEO strategies to improve organic search performance. You’ll work closely with the SEO Team Lead, content creators, designers, developers, and the off-page team to implement best practices and drive measurable growth.
Key Responsibilities
- Conduct keyword research, competitor analysis, and semantic keyword clustering to identify optimization opportunities.
- Optimize website content, metadata, headings, internal linking, and image SEO based on semantic SEO best practices.
- Monitor and resolve technical issues affecting SEO such as crawl errors, broken links, and page speed issues.
- Implement structured data/schema markup where applicable.
- Collaborate on the development and refinement of topical maps to support content planning and authority building.
- Work closely with the content team to ensure semantic SEO principles are followed during content creation.
- Perform content audits and optimize existing content to improve rankings, internal linking, and topical depth.
- Identify content gaps, suggest new topic ideas, and assist in building topical authority across key business categories.
- Support the development of pillar pages and cluster content based on topical map strategies.
- Track and analyze website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Generate and deliver regular performance reports and insights to the SEO Team Lead.
- Monitor keyword rankings, traffic trends, and user engagement metrics.
- Collaboration with Off-Page Team
- Provide link acquisition requirements including target pages, anchor texts, and domain authority guidelines.
- Monitor the quality of acquired backlinks and ensure alignment with topical relevance and authority goals.
- Assist in backlink audits and disavow processes when needed.
- Stay updated with the latest search engine algorithm updates, semantic search trends, and industry best practices.
- Continuously monitor website health and SEO performance, identifying issues and opportunities.
- Participate in continuous improvement of topical maps and knowledge graphs for improved indexing and authority.
Requirements
- 2–3 years of hands-on SEO experience (agency or in-house).
- Solid understanding of SEO fundamentals including keyword research, semantic SEO, content optimization, and technical SEO.
- Experience with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, etc.
- Ability to perform detailed audits and make actionable recommendations.
- Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
- Strong analytical skills and attention to detail.
- Effective communication skills and the ability to work cross-functionally
Preferred Qualifications
- Experience in off-page SEO or working with link-building teams
- Familiarity with schema markup, Core Web Vitals, and other technical SEO elements
- Practical experience with topical authority building, semantic SEO, and topical map creation
- Experience in SEO for B2B and SaaS websites is a plus
