BALENCIAGA Senior Digital Marketing Officer, China

BALENCIAGA • Full-time • Atlanta, Georgia, United States • 1m ago

Summary

Job Family Group Description - Communication & Marketing: Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description -Marketing: Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends. Sub-Job Family Description - Digital Marketing: Oversees our digital marketing strategy. Provides trends, positions the brand in various channels and proposes innovative strategies to advertise the product.

Job Description

About us

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity. In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance.

From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director.

In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.

We are currently seeking a Senior Digital Marketing Officer who will report to Digital Marketing Manager as part of our dynamic China team.

Your opportunity

You will be responsible for assisting in the development and implementation of digital marketing activities in China.

How you will contribute

Support Digital Marketing Manager in developing and executing China social plan, search strategy, and new initiatives.
Develop China Social Calendar for each owned social platform to in line with global launch schedule while also to align with local merchandise plan. Major focus on Weibo, WeChat, RED, and Douyin, but also to explore new and innovative platforms.
Consolidate all digital assets requests and follow up the delivery to market to ensure assets availability can meet the campaign timeline.
In charge of social listening report and monitor social comments and sentiment.
Support search brand zones content updates and data analysis
Initiate digital innovation projects and cross function collaboration.
Handle expenses and payment, admin and filing

Who you are?

Prior experience in a multinational professional environment and have solid digital marketing experience.
Search planning and digital media buy negotiation experience is a plus.
Good at campaign execution.
Highly organized and detail oriented.
Good creative sense on what works on social media.
Sound understanding and insight on digital dynamic in China market.
Proactive, enthusiastic, committed with a "can-do" attitude.
Bachelor degree, good analytical skill and team work spirit.
Fluent in written and spoken English is a must.

Why work with us?

This is an exciting opportunity to contribute to the Balenciaga philosophy of exceptional quality and to become part of a highly disciplined sales team that offers possibilities to learn and grow.

Balenciaga is committed to thriving your professional development within the House or in the Keing group. We empower leaders to create, build and sustain high performing teas that excel in execution.

We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace and our client experience. As an Equal Opportunity Employer we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.

Job Type

Fixed Term (Fixed Term)

Start Date

2025-10-21

Schedule

Full time

Organization

BALENCIAGA FASHION SHANGHAI CO. LTD