Company Overview: Moore Colson is a leading CPA and consulting firm in Atlanta with over 40 years of experience. Known for its collaborative, client-focused approach, Moore Colson offers a wide range of services to help businesses grow and achieve their goals.
The Senior Content Marketing Specialist will execute on a variety of content, digital and communication-related initiatives. The ideal candidate will have demonstrated storytelling abilities across a variety of mediums and an aptitude for communicating technical concepts into easy-to-understand ideas that engage readers in the B2B space. The candidate, with time, will organically develop a keen sense for what aligns with our core values and how we interact and communicate with our clients, the community and the market; they will know our brand voice like no other. This position supports firm growth through the development of thought leadership, including articles/blog posts, videos, social media content and strategic campaigns to help identify and pursue opportunities for our brand and industry verticals.
\n
Key Responsibilities: - Work with the firm’s subject matter experts to write and edit email copy, blog posts, newsletter articles, press releases and other thought leadership pieces (e.g., case studies, whitepapers).
- Work on content that supports employer branding initiatives.
- Manage the firm’s content calendar, working with industry associations on content distribution as needed.
- Post all content to web and social media channels and build/test/send newsletters and email campaigns in email platform.
- Write scripts for videos as needed and assist or execute in pre- and post-production of videos.
- Write on-brand social media copy while actively monitoring social media channels and engaging with our audience.
- Produce compelling visual content (images, videos, etc.) for social media platforms that is aligned with audience engagement strategies and current social media trends/best practices.
- Assist with the firm’s search engine optimization strategy through content creation.
- Assist with proposal writing as needed.
- Execute on PR opportunities for the firm and industry niches; work with PR firms as needed to support projects.
- Craft copy for marketing collateral, presentations, ads, and client-facing and brand awareness campaigns with an increasing degree of independence.
- Create a maintenance schedule for revising documents and collateral, such as annual bio updates, service and industry line marketing materials, firm history, online profiles, etc.
- Write bios for firm employees and management.
- Monitors and reports on content program performance, recommending and making improvements as needed.
- Work with the CMO and Senior Marketing Manager on executing other marketing projects as needed.
Requirements:- Undergraduate degree required, preferably in marketing, communications, journalism, English or related field. Master’s degree a plus.
- 5-8 years of relevant experience; marketing experience in a professional/financial services firm a plus
- Exceptional business writing skills with editing and proofreading abilities
- High degree of comfort and knowledge of AP style
- General understanding of Search Engine Optimization best practices
- Experience with video content marketing required; video editing skills a plus
- Social media experience required
- WordPress experience preferred
- Email marketing experience preferred
- Public relations experience a plus
- Adobe Creative Suite experience a plus
- CRM and marketing automation experience a plus
- Competency in Microsoft Office applications (e.g., Outlook, Word, Excel, PPT) required
- Superior project management and time management skills with a track record that demonstrates attention to detail and dependable follow-up
- Excellent communication skills with demonstrated ability to work well within a team and serve multiple stakeholders with varying needs at the same time
- Passionate about keeping up to date on the latest trends and best practices in marketing, regularly bringing fresh ideas to the table
- Ability to work in a results-focused, deadline-driven environment while demonstrating flexibility and adaptability
- Resourceful and creative approach to problem-solving and decision-making
- Driven and proactive with strong work ethic
Benefits:- 3 weeks paid vacation, wellness days, and floating holidays
- Hybrid schedule
- Business Casual dress code
- Fitness membership discounts
- Continuing education opportunities
- Competitive salary and bonus program
- 401k with match
- Comprehensive medical, dental, and vision coverage
- Tuition and certification reimbursement
- Cell phone reimbursement
- Volunteer days
- Coaching and mentoring programs
- Social events
\n
Equal Opportunity Employer: Moore Colson is committed to ethics and integrity and welcomes all qualified applicants.
Application Note: Moore Colson does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval.
