Social Media & Content Strategy Lead

Made Card • Full-time • Remote (New York, New York, United States) • $65,000 - $100,000 / year • 1m ago

About the Company

Made’s mission is to help homeowners save time, money, and stress. It starts with Made Card - a credit card designed specifically for homeowners, with unmatched rewards on mortgage payments, home improvements, utilities, and essential purchases. Each swipe powers a personalized home management platform where users can manage home systems & appliances, stay ahead on upkeep, and get help - from AI-driven guidance to in-person services - exactly when they need it most. By bringing together financial tools, data, and trusted professionals, we give people more control, more savings, and more time to enjoy the place they call home.

We’re partnered with leading national players in the residential homeownership space - from mortgage lenders to home services providers - embedding Made into the key moments of the homeowner journey. These partnerships let us reach millions of households across the country and deliver meaningful benefits to homeowners.

Backed by top investors like Village Global, Jump Capital, Recharge Capital, and Soma Capital, our leadership team brings deep fintech, mortgage, and credit card experience from Ramp, Bain Capital, JP Morgan Chase, American Express, and Morgan Stanley. We’re building the financial and engagement platform for the next generation of homeowners - one that puts the homeowner at the center, and redefines what it means to feel at home.

About the Role

We’re looking for a Social Media & Content Creator to help Made break through online with viral, scroll-stopping content. You’ll be hands-on creating videos, images, and music using Veo3 and other AI-powered tools — and you’ll move fast, experimenting constantly to figure out what drives reach and engagement.

This is a role for someone hungry, scrappy, and fluent in internet culture — you live on social platforms, know how to make content go viral, and are eager to scale Made’s online presence to tens of thousands of engaged followers.

What You’ll Do

Content Creation: Produce short-form videos, images, memes, and music using Veo3 and other AI tools.
Viral Strategy: Rapidly test and iterate on content formats to drive organic reach across TikTok, Instagram, YouTube Shorts, and other platforms.
Speed & Volume: Publish high-frequency content that keeps Made in the conversation and builds momentum.
Trendspotting: Identify emerging cultural and platform trends, then move fast to capitalize on them.
Community Growth: Build Made’s audience from the ground up, scaling into tens of thousands of organic followers.
Cross-Functional Collaboration: Partner with marketing and product teams to align content with growth initiatives, while maintaining creative independence.
Analytics: Track performance, learn quickly from data, and double down on what works.

Ideal Background

Early-career creator (1–3 years experience, or equivalent personal brand-building success).
Deep familiarity with TikTok, Instagram Reels, YouTube Shorts, and other viral content platforms.
Fluent in Veo3 and other AI content creation tools for video, music, and imagery.
Portfolio of content (personal or professional) that has driven engagement and organic growth.
Strong storytelling instincts and creative voice tuned to social audiences.
Hungry, scrappy, and fast — thrives in a high-paced startup environment.
Eager to learn, experiment, and scale impact quickly.ies.

We understand that not everyone comes from a traditional background. If you are a rockstar with a non-traditional path, we'd love to talk to you!

Nice to Have

Experience in fintech, credit cards, or consumer brands.
Skills in lightweight editing (Premiere, CapCut, Photoshop, Canva).
Prior experience growing an audience from scratch (personal or professional).
Interest in homeownership, design, or lifestyle content.

Why Join Made Now

You’ll be the person defining Made’s voice online, driving the kind of viral content that puts our brand in front of millions. This is a rare opportunity to own content creation end-to-end, experiment at high speed, and build an audience from the ground up at a company redefining homeownership.

Benefits

Base Compensation Band: $65,000–$100,000 (determined by experience, qualifications, and location)
Compensation: Competitive salary with a meaningful stake in the company via equity, and 401k plan
Health & Well-being: We’ll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits
Grow Together: Company-wide orientation for you to successfully onboard and other learning & development opportunities including regular review cycles that feature 360 degree feedback
Mortgage Benefit: Receive up to $25,000 toward closing costs of a new mortgage via our mortgage partners
Play Together: Quarterly budgets for team and company outings. Use it for team swag, cooking classes, or team dinners!
Generous Time Off: Flexible paid time off, sick days, and 11 company holidays

Throughout the interview process, please remember that emails will only be from madecard.com emails. We won't ever be asking for any personally identifiable information during the interview process itself. Please reach out to [email protected] if you have any requests to verify the authenticity of an outreach.

Made Card is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Made Card makes hiring decisions based solely on qualifications, merit, and business needs at the time.