Email Marketing Copywriter - Part Time - Remote/Canada

Paired • Part-time • Remote (Canada) • 1m ago

Description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our ckient is seeking a talented Email Marketing Copywriter to join their team on a part-time basis. You'll be responsible for creating compelling email campaigns that drive engagement, conversions, and customer retention across our product lines.

Key Responsibilities

Email Campaign Creation

Write engaging email copy for various campaign types including product launches, promotional campaigns, newsletters, and automated sequences
Develop subject lines and preview text that maximize open rates
Create email copy that aligns with brand voice and drives desired actions
Collaborate with design team to ensure copy and visuals work seamlessly together

Strategy & Optimization

Contribute to email marketing strategy and campaign planning
A/B test different copy approaches to optimize performance
Analyze campaign metrics and adjust copy approach based on data insights
Maintain and update automated email sequences for customer lifecycle campaigns

Content Development

Research target audience and market trends to inform copy direction
Adapt messaging for different customer segments and personas
Ensure all email content is on-brand and consistent with company messaging
Meet deadlines for time-sensitive campaigns and product launches

Essential Experience

Proven experience in email marketing copywriting with strong portfolio of campaigns
OR extensive marketing copywriting experience including campaign and product launch copy
Understanding of email marketing best practices and deliverability factors
Experience with A/B testing and data-driven copy optimization

Skills & Qualifications

Exceptional writing and editing skills with attention to detail
Ability to write compelling, conversion-focused copy across different tones and styles
Strong understanding of customer psychology and persuasive writing techniques
Experience working with email marketing platforms (Mailchimp, Klaviyo, etc.)
Ability to work independently and manage multiple projects simultaneously

Portfolio Requirement

Must provide portfolio showcasing email marketing campaigns or relevant marketing copy samples
Include performance metrics where available (open rates, CTR, conversion rates)

Schedule