Company Profile
Digital Marketing Analyst
Enhance Lives. Drive Insights. Grow with Melaleuca.
At Melaleuca, “Enhancing the Lives of Those We Touch®” is more than our mission — it’s our purpose. For nearly four decades, we’ve been a leader in the wellness industry, providing safer, more effective products directly to millions of customers around the world.
We’re a values-driven organization that believes in empowering people, fostering growth, and recognizing excellence.
Overview
As a Digital Marketing Analyst, you’ll play a critical role in shaping the online experience for Melaleuca customers. You’ll transform data into actionable insights that improve engagement, optimize Melaleuca.com performance, and drive e-commerce growth. This position blends analytical expertise with creative problem-solving and strategic thinking — all in service of enhancing the customer journey.
Responsibilities
Essential Duties & Responsibilities
- Lead website optimization analysis and reporting for the Digital Marketing team.
- Provide actionable insights and recommendations to Senior Management, Marketing, Sales, Business Development, and Customer Care.
- Define key performance indicators (KPIs) and build clear, meaningful dashboards to support business decisions.
- Analyze site performance, conversion trends, user behavior, acquisition effectiveness, and promotional results — identifying opportunities to increase engagement and revenue.
- Partner with developers to implement new tracking, analytics, and reporting tools; ensure accuracy and data integrity.
- Translate data findings into business insights that enhance the customer experience and support Melaleuca’s long-term growth.
- Maintain a strong understanding of Melaleuca’s brand, marketing strategy, and company goals to ensure analytics align with our mission.
- Perform additional duties and projects as assigned.
Qualifications
Minimum Qualifications
- Ability to legally work in the USA
- Ability to relocate to Idaho Falls, ID and work in-person 5 days a week.
- Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or a related field with outstanding academic performance
- Proficiency with statistical tools, methodologies, and data-driven decision-making (including hypothesis testing, lift, and impact analysis).
- Strong background in time-series and comparative data analysis.
- Expertise in data visualization — able to deliver clear, concise, and actionable reports.
- Experience with customer behavior analysis (segmentation, clustering, targeting).
- Understanding of cross-channel relationships across marketing platforms, content, and offers.
- Knowledge of upsell and cross-sell strategies, including offers, promos, and bundling approaches.
- Exceptional problem-solving, critical thinking, and organizational skills.
- Self-motivated with a “Find a Way or Make a Way” mindset.
- Coachable, flexible, and able to thrive in a fast-paced environment.
- Strong written and verbal communication skills.
- Proven ability to handle sensitive information with confidentiality and discretion.
- Team-oriented collaborator with a passion for idea sharing and continuous improvement.
- Consistent accuracy and attention to detail under deadline pressure.
Why Melaleuca
Why You’ll Love Working Here
- Mission-Driven Culture: Every role at Melaleuca contributes to improving lives — including yours.
- Opportunities for Growth: We prioritize internal promotions and long-term career development.
- Values-Based Leadership: Integrity, trust, and respect define how we work and who we hire.
- Team Environment: Collaboration and open communication are central to how we achieve success together.
- Meaningful Impact: Your analysis will directly shape the digital experience for millions of Melaleuca customers.
Benefits & Perks
Melaleuca offers one of the best employee benefit packages in Idaho and beyond — reflecting our belief that taking care of our people helps them take care of others.
- Comprehensive medical, dental, and vision coverage
- 401(k) plan with company match
- Profit-sharing bonus program
- Paid time off (PTO) and paid holidays
- Wellness program and on-site fitness center
- Employee assistance program (EAP) for counseling and resources
- Product discounts on Melaleuca wellness products
- Career development and advancement opportunities within a growing global company
- Beautiful corporate campus with walking trails, on-site cafeteria, and employee events
