Lead Digital & Performance Marketing

Dr Reddy's Laboratories • Full-time • Princeton, New Jersey, United States • 2m ago

Company Description

At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community. Diversity, Equity & Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

Job Description

The Lead Digital & Performance Marketing role is a great opportunity for someone who enjoys building & scaling consumer brands. Our aim is to grow a portfolio of brands profitably and with self-sustaining business practices. The right candidate for this role has experience in building new brands on D2C, Amazon and retailer.coms via a mix of channels including TV, audio, search, social, retail media and CRM.

We are looking for a person who: • Operates with the mindset of an owner and entrepreneur • Moves with agility and openness to testing & learning • Understands and cares about the consumer and competitive landscape to develop better solutions for the consumer • Has high comfort level moving between strategy & implementation • Provides thought leadership and best practices across the business

Responsibilities:

Develop and execute media strategies across channels & media types including search, social, display, retail media and programmatic
Forecasts spend and performance, ensuring alignment with business goals and seasonal priorities
Own media budget allocation across channels and retail partners
Align media investments with retailer priorities, product launches, and promotional calendars
Drive campaign planning, execution, and optimization to meet performance KPIs (ROAS, CPA, CTR, etc.).
Ensure best in class content and brand presence online
Ensure optimized product content, imagery, and SEO on retailer.com platforms
Support digital shelf strategy including ratings & reviews, search performance, and content health
Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization.
Manage ongoing health & optimization of multiple brand websites and apps
Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement, conversion & loyalty
Own and provide clear analysis of site performance
Lead developer team to make needed changes to sites
Manage relationships with external agencies, retail media networks and content syndication partners
Deliver ongoing reporting & analysis of business performance with clear actionable insight to deliver business goals

Qualifications

Educational qualification: Bachelor’s degree in Marketing preferred

Minimum work experience: 10+ years Consumer Marketing experience

Skills & attributes:

• Experience leading brands with strong sales from D2C, retailer.com and Amazon • Experience with deployment of apps, software development & site development • Relevant experience in digital marketing and eCommerce • Deep digital & performance marketing including SEM, SEO, GEO, PPC, Affiliate, Email & SMS marketing • Experience with industry-leading technology stacks & tools including Google Analytics, Google Ads, Meta Ads Manager, Klayvio & Shopify • Experience in pharma/OTC and women’s wellness a plus • Direct media buying & optimization experience a plus (Retail Media, Google Search & Meta)

Additional Information

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.

Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.

Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

For more details, please visit our career website at https://careers.drreddys.com/#!/