The Role
We’re seeking a Social Media Strategist who lives and breathes this philosophy—someone who doesn’t just manage social, but makes it a stage for culture, creativity, and connection. Equal parts public persona, taste-maker, and data-driven marketer, you’ll amplify Bad Birdie’s voice, grow our community, and help redefine what’s possible in golf.
This role requires 4+ years of proven social media experience, a passion for golf and style, and the ability to push boundaries without ever losing approachability or humor.
What You’ll Do
Guide Social Strategy & Culture-Building
- Own Bad Birdie’s social media vision and roadmap across all platforms, ensuring every post, campaign, and story aligns with our bold, playful, and inclusive philosophy.
- Spot trends, cultural moments, and emerging platforms that let Bad Birdie push boundaries while staying approachable.
- Take calculated risks with content, formats, and messaging to drive engagement, spark conversation, and make golf feel fun, stylish, and accessible.
- Manage the Brand Coordinator, providing mentorship and oversight to ensure the high-quality execution of daily social initiatives.
Content Creation & Taste-Making
- Concept, produce, and curate social-first content that reflects our players’ boldness, personality, and irreverence.
- Collaborate with the creative team to elevate product launches, campaigns, and partnerships into shareable social moments.
- Integrate UGC, athletes, and influencer content authentically to amplify community and credibility.
- Ensure every post embodies our ethos: fearless, fun, stylish, and unapologetically Bad Birdie.
Community Engagement & Persona Leadership
- Be the recognizable online voice of Bad Birdie—fun, witty, approachable, and culturally savvy.
- Lead conversations, reply to followers with personality, and nurture a community that feels like a confident, irreverent foursome.
- Highlight athletes, partnerships, and moments that celebrate individuality, boldness, and good times.
Performance, Analytics & Optimization
- Track engagement, sentiment, and conversion metrics across platforms to inform strategy and creative decisions.
- Use insights to test, refine, and optimize content, posting cadence, and campaigns.
- Partner with Growth/Marketing teams to align organic and paid social efforts, ensuring both cultural impact and ROI.
Cross-Functional Collaboration
- Partner with Product, E-comm, and Customer Service teams to ensure social supports business goals and customer experience.
- Collaborate with Creative and Partnerships to turn athlete and collab moments into shareable, culturally relevant content.
- Ensure brand voice remains consistent across all channels—always bold, playful, and inclusive.
What We’re Looking For
- A passion for golf and a strong understanding of golf culture, trends, and the broader sports landscape.
- 4+ years of guiding social media for consumer brands, with a proven track record of building engaged communities.
- Experience mentoring junior staff (e.g., Brand Coordinator).
- Hands-on experience in sports marketing or social media for sports brands/athletes preferred.
- A creative extrovert and data-driven marketer rolled into one—you love the spotlight as much as the dashboard.
- Hands-on experience with social media analytics platforms (e.g., Dash Social, Sprout, or equivalent).
- Proficiency in Canva and Google Workspace; a bonus if you have skills in Adobe Creative Suite.
- Experience editing audio and video for social content.
- Fluency in Instagram, TikTok, YouTube, X, and emerging platforms.
- A hands-on creator who thrives in a fast-paced environment and isn’t afraid to take risks.
