Your Opportunity
In this role, you will be accountable for uncovering and driving insights into action by putting the consumer at the center of every single business decision. You will directly influence brand strategy, planning, and execution by leveraging state-of-the-art capabilities, market intelligence, and business understanding. Importantly, this role is also designed to co-create, activate, and strengthen all marketing optimization tools and processes (including M&E) to drive efficiencies and maximize the return of our advertising and promotions spend across the region. You will be serving as the “voice of the consumer, influencers (bartenders, operators and bar owners), distributors, and retail partners” by developing a deep understanding of their wants, needs, and desires to influence their purchase and make Bacardi their supplier of choice.
This is a unique opportunity to provide thought leadership and influence stakeholders to make informed business decisions while working closely with a cross-functional team in the region and globally. Furthermore, this role will play a leadership role by actively participating and creating stronger relationships with other cross-functional teams (M & M&E evangelist, Commercial Business Reviews, Marketing Optimization) to elevate the impact of our capabilities for the benefit of the entire organization. You will be based in Miami, Florida.
Responsibilities
- Generate a 360° view of Bacardi brands consumers and shoppers by exploring their beliefs, attitudes, and motivations that drive their purchase decision journey.
- Partner closely with the Brand Marketing teams and agencies to identify and translate untapped consumer, shopper, and customer opportunities to be addressed through commercial activations.
- Support the development, optimization, and adaptation of creative assets and media briefs alongside the brand and agency partners.
- Lead the day-to-day project management needs across a wide variety of research methodologies and suppliers.
- Identify, build, deploy and evolve differentiated insights methods and capabilities that can provide Bacardi a unique competitive understanding of shopper, customer, and influencer behavior.
- Source, synthesize, and leverage market, shopper, customer, and influencer data to extract insight-driven analytics to support new and existing initiatives.
- Lead, in partnership with the Brand Marketing teams, a robust Situation Assessment for the Bacardi Brand portfolio as input into the annual strategy process and activity planning.
- Ensure that the consumer and customer marketing programs and creative assets are informed by the most current and relevant Customer and Commercial Insights under the most rigorous testing protocols
- Influence and functionally lead the agenda for “Measurement and Evaluation” across brands in the portfolio to drive more effective marketing planning
- Support the Marketing Mix Modeling agenda to maximize ROI by identifying, testing, and implementing new and better approaches to optimize spend.
- Create regional learning plans with Global Insights teams to cover the needs of the region in a timely manner.
- Lead the integration of predictive analytics, scenario planning, AI-powered tools, and external intelligence (e.g., financial, investor, macroeconomic data) to anticipate market shifts, emerging consumer needs, and competitive threats—proactively shaping brand and portfolio strategy.
- Drive the adoption of advanced analytics tools—including synthetic testing environments (e.g., virtual shelf tests, digital twins), real-time dashboards, and automated alerts—to accelerate experimentation, reduce time-to-insight, and enable rapid response to consumer and market signals.
- Actively influence and align cross-functional teams (Marketing, Commercial, Finance, RGM) to embed insights into portfolio strategy, innovation, and revenue growth management.
SKILLS
- 10+ years of hands-on experience in consumer insights/market research or related field (e.g. management consulting, strategy, data analytics, etc.) driving impact as a business partner
- BS/BA required - MBA highly desirable
- Beverage, spirits or FMCG experience preferred
- Demonstrated experience leveraging AI, machine learning, and predictive modeling to generate foresight and drive business impact
- A clear communicator, able to deliver finding in an engaging, fresh, and impactful manner, cutting through the complex to tell a straightforward, compelling narrative
- A creative, strategic, and integrated thinker, able to think both imaginatively and holistically
- Comfortable utilizing and analyzing various business intelligence sources outside consumer-related insights (syndicated data, market-level data, digital analytics, retail customer data, macro trends, etc.)
- Experience collaborating and managing media and creative agency partners.
- Comfortable orchestrating complex data ecosystems, including external data partnerships and advanced analytics platforms
- Ability to synthesize macroeconomic, investor, and M&A insights into actionable recommendations for brand and portfolio strategy
- Experience in scenario-based planning and synthetic environments for rapid experimentation
- Track record of upskilling teams in AI literacy, data storytelling, and foresight methodologies
Leadership Agility
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
