Position Summary: The position of Divisional Social Media Specialist is to raise funds digitally through social media fundraising and raise awareness of The Salvation Army, its programs and services. This position is responsible for managing the Great Lakes Division social medial platforms to increase engagement, visibility and community growth across the division, by emphasizing storytelling, trend awareness, and digital community building. This role also assists the corps locations throughout the division with their social media strategy and provides monthly evergreen posts for their social media channels. This position reports to The Salvation Army Divisional Headquarters located in Southfield, Michigan.
Essential Responsibilities:
- Develop and implement social media strategies aligned with divisional goals to increase the number of donations, volunteers and advocates
- Create, schedule, and publish posts, reels, stories and videos across social media platforms
- Manage content calendars for consistent posting and share calendar with divisional and corps leadership it least two weeks before the posts go live
- Monitor engagement, respond to comments, and grow community interactions on divisional social media platforms
- Provide live coverage of major events on social media platforms
- Ensure social media marketing message is conveyed clearly and delivered properly to donors and volunteers
- Track analytics and adapt strategy to increase reach and engagement and other key performance indicators
- Work with Creative Services Manager, Digital Marketing Specialist and Website Content Creator to ensure all assets needed for social media are completed
- Gather stories from all corps throughout the division by visiting corps, hosting virtual interviews through teams or speaking on telephone
- Proofread posts for clarity, grammar, and spelling before sending to supervisor for approval
- Stay up to date on social media marketing best practices
- Create Classy donation forms for social media posts with source code tracking
- Occasional travel to events and corps locations
- Perform additional duties as assigned
Qualifications:
Education/Experience:
- Bachelor’s degree in digital marketing, digital media, marketing or communications, or any equivalent combination of training and experience which provides the required knowledge, skills, and abilities
- 2+ years of email marketing or digital fundraising experience
- Non-profit experience is desired but not required
- Photography and graphic design skills are a plus
Skills, Knowledge & Abilities:
- Website design, content creation, and non-profit fundraising skills
- Video editing experience
- Interpret complex content for general audiences
- Ability to lay out web pages with the user/client audience in mind
- Ability to maintain many simultaneous projects, set and deliver upon realistic timelines, work as a team and with autonomy
- Ability to train and teach others basic content management system skills
- Excellent verbal and written communication skills
- Excellent organizational skills, detail-oriented
Computer Skills:
- Proficient in Microsoft Office 365
- Must have an intermediate (or better) understanding of Meta Business Suite
- Canva, Adobe Illustrator/Photoshop, and video editing tools experience required
- Strong writing, editing, and visual storytelling skills
- Familiarity with social media scheduling (Sprout, Gain, Hootsuite) and analytics platforms.
- Experience with Classy or GoFundMe Pro a plus
- Knowledge of Social Media reporting (Sprout Social, Hootsuite) and Adobe or Google Analytics and make efficient recommendations based on data
Certificates and Licenses:
- Complete Safe From Harm training, and keep current as needed.
- Must have and maintain a current valid driver’s license and pass the Salvation Army Motor Vehicle Record check (MVR).
Qualifications
Full Time
The Salvation Army offers the following benefits:
- Health Care Benefits which include:
- Medical
- Dental
- Vision
- Hearing
- Flexible spending accounts
- AFLAC
- Voluntary life insurance benefits
- Short-Term and Long-Term Disability options
- Pet Insurance
- Pension contributions (currently 6.0% of your earnings) begin the first quarter after 1 year of employment.
- Vesting starts after three years of employment, 100% vested after five years of employment
- The Salvation Army also offers a 403(b) voluntary retirement savings plan in which you may participate immediately, with approved vendors. There is currently no organizational match for 403(b) contributions.
- Employee Discounts
- Paid Time Off which includes:
- Sick days begin accruing the first of the month after one full calendar month after employment begins, and you may begin to use sick days after (90) days of employment.
- Up to (4) earned sick days per year may be used as discretionary days.
- Vacation begins accruing the first of the month after one full calendar month after employment begins, and you may begin to use vacation days after (90) days of employment.
- The accrual rate is based upon years of service and approved hours worked.
- You will receive up to 2 personal days and 2 floating holidays per year based on date of hire.
- Birthday off with pay.
- Paid holidays are effective immediately.
The Salvation Army is an equal opportunity employer. Candidates who are back-to-work, US Veterans, people with disabilities, people who have been impacted by the justice system, and/or people without a college degree are encouraged to apply.
Mission Statement:
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
