Paid Media Analyst, Hospitality

Miles Partnership • Full-time • Remote (Colorado, United States) • $60,000 - $72,000 / year • 3w ago

About Miles:

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.

Job Summary:

The Hospitality Paid Media Analyst is responsible for collaborating with internal teams to develop media strategies and campaigns, as well as executing in-platform work. Responsibilities include campaign setup, overseeing monthly budget management, tracking performance metrics, implementing account optimizations, analyzing and reporting on performance, and delivering insights and recommendations for multiple client accounts across all channels — including Paid Search (Google, Microsoft Ads), Paid Social (Facebook, Instagram, Pinterest, LinkedIn, TikTok), OTAs (Expedia, Booking.com, TripAdvisor), and other digital and traditional media. This role requires proven, hands-on experience managing campaigns directly within multiple ad platforms. The successful candidate will demonstrate the ability to adapt quickly, leverage the appropriate tools, and optimize media channel selection to meet diverse client objectives.

This client-facing role requires an effective communicator and skilled presenter who can translate performance data into actionable insights. The analyst is also accountable for creating and maintaining client media plans and ensuring all billing and media invoicing are complete and accurate.

Success is measured by account retention and growth, client satisfaction, the delivery of innovative marketing programs, timely completion of work, personnel development, and strong financial management that ensures budget accuracy, effective spend allocation, and adherence to planned media investments.

Who We&Rsquo;Re Looking For:

Thrive in a fast-paced environment (virtually + in person).
Advanced understanding of, and continual self-education on marketing best practices.
Substantial financial experience, managing multi-million dollar budgets.
Experience managing a wide array of projects and clients simultaneously.
Significant management experience with increasing responsibility and demonstrated capability with cross-functional teams.
Ability to review and distill multiple sources of information to support strategy and provide direction.

Responsibilities:

Research and understand client business, products or services, verticals and competition.
Understand and keep up with the latest trends, new processes, changes in industry trends, best practices, competitor intelligence, strategies and latest developments in paid search and social.
Manages and actualizes paid media plans.
Oversees management of monthly paid media budget and track performance metrics across multiple client accounts and channels.
Onboard and setup new client accounts and campaigns within the appropriate platforms, including Google Ads, Bing Ads, Yahoo, Facebook, Pinterest, LinkedIn Snapchat, Expedia, TripAdvisor and other digital media.
Implement account updates as instructed by internal teams within assigned deadlines and delegate tasks to Hospitality Paid Media Coordinator as needed.
Advise Account Teams and clients regarding campaign optimization optimizations to maximize conversion rates, ROI, and quality site traffic.
Collaborates with internal analytics team to set up and troubleshoot any tracking issues or data inconsistences.
Reviews and analyses monthly paid media provides recommendations and insights to with Account Directors and Clients.
Independently analyzes account performance and identifies areas of improvement with client accounts.

Requirements:

Bachelor’s degree preferred. Relevant experience will be considered
5 years of paid search or paid social experience
Digital agency experience and additional online marketing experience
5 years’ experience executing advertising campaigns within Google Ads, Bing Ads, and Facebook Business Manager
Proficient with Google Analytics
Able to communicate clearly and concisely, both verbally and written
Proficient in Microsoft office (Word, PowerPoint, Outlook) with advanced Excel skills
Ability to think strategically and work collaboratively as a team
Willing to take on direction if and when needed, but also work independently.
Able to respond positively to client and peer critique and feedback
Display a dependable, strong work ethic
Billable Hours/Assignments: This role carries an annual billable requirement of 1,750 hours.

Core Competencies:

Culturally Competent
Emotional Intelligence
Effective Communication
Analytical
Adaptable/Nimble
Creative/Forward-Thinking
Critical Thinking/Problem Solving
Financial Management
Teamwork/Collaboration
Professionalism/Work Ethic
Trustworthy, reliable, and ethical
Time Management
Conflict Management

Location:

REMOTE. This is a remote position. #LI-Remote

COMPENSATION: $60,000 - $72,000 DOE

Comprehensive benefits package, including medical, dental, vision
401k matching contribution
Generous paid time off compensation
Flexible work schedule
Paid volunteer opportunities and company supported charitable events
Collaborative, creative and fun team environment with professional growth opportunities

Our Commitment To Culture:

At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.

Miles Partnership, LLLP is an equal employment opportunity employer.

http://www.milespartnership.com/