Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description
This Vice President of Growth Marketing will own growth activities for Experian's Marketing Services business. At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a complex industry.
You will be responsible for developing marketing strategies for these products and services that are crisp, differentiated, and compelling. You will partner with and influence leaders across sales, product, strategy, event and creative services to deliver against an integrated growth strategy.
You will report to the Chief Marketing Officer, Experian Financial and Marketing Services.
What You'll Be Doing
- Develop and execute a comprehensive marketing strategy that positions Experian as a market leader in the advertising technology and marketing space
- Orchestrate integrated marketing campaigns across digital, content and partnerships that produce high-quality leads
- Manage a cross-channel budget that maximizes ROI
- Establish best practices that promote standardization and minimize time to market
- Mentor and manage a team of around 10, fostering a culture of innovation, accountability and collaboration
- Develop critical metrics and marketing reports for the executive team based on marketing OKRs, measure the performance of all activities, assess them against goals (ROI, Key Performance Indicators) and adjust strategy and activities to achieve them
Qualifications
- 15+ years in marketing, product marketing, strategy or related field
- 10+ years in senior marketing leadership roles
- Commanding understanding of data-driven marketing, agencies and the advertising technology landscape
- Proven experience leading and scaling marketing teams and activities
- Direct experience in performance and channel marketing, strategic business development or other cross-functional marketing
- Deep understanding of go-to-market strategies, segmentation, customer journey mapping, and messaging frameworks
- Demonstrable experience in end-to-end product and value proposition development, content creation, and go to market execution
- Exceptional stakeholder management skills, with the ability to influence at all levels and build trusted cross-functional relationships
- Excellent written and visual communication skills with the ability to create material that is polished, clear, concise and streamlined
- Data-driven mindset with a strong grasp of market analysis and customer research
- A strategic thinker who can creatively solve problems and understand competitive context to drive results while investing for a better future
Additional Information
Benefits/Perks:
- Comprehensive executive level total rewards package
- Ability to work remotely in the US, hybrid, or in-office. #LI-Remote
- Flexible time off including unlimited vacation, volunteer time off, and 12 paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
