Senior Digital Marketing Analyst - Marketing Strategy & Insights

Confluent • Full-time • Remote (California, United States) • 1w ago

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

About the Role:

Marketing Strategy and Insights is a team of analysts within the Marketing Operations organization at Confluent. This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more.

What You Will Do:

Focus on website, paid media, and email analytics.
Work closely with colleagues across Confluent including Web, Paid Media, Email, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations
You’ll apply your analytical and strategic skillset to help optimize the effectiveness of Confluent’s website and digital channels as conversion engines for our business, focusing on:
- Performance reports, dashboards, and optimization
- Experimentation analyses and consultation
- Web event and digital channel tracking and reporting data
- Web, Paid, and Email forecasting
- Exploratory analyses, working with Data Science on classification or predictive models
Be proactive in identifying opportunities for improvement within your area of ownership, scope and prioritize projects, and spearhead the execution of analytically-driven recommendations in support of key business objectives
Analyze digital channel impacts on KPIs like pipeline generation, customer acquisition, product led growth, and consumption growth to recommend optimization strategies
Support email marketing performance data analysis
Evaluate GEO/SEO performance across priority queries and surfaces, providing data-driven recommendations to optimize visibility and conversion.
Connect channel analytics to the full customer journey, enabling visibility into multi-touch attribution, funnel progression, and TAL penetration
Partner with Finance to build CAC/LTV models, ensuring Paid and Digital investments are tied to business outcomes
Ensure data governance and accuracy across web event tracking, UTM structures, and reporting pipelines in partnership with DS

What You Will Bring:

5+ years of experience in an analytics role supporting a B2B go-to-market organization
Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
2+ years of experience in SQL querying
2+ year of experience analyzing website visitor and interaction data
Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery
Experience with data visualization tools such as Tableau
Highly proficient in Excel or Google Sheets
Familiarity with Salesforce or other CRM software
Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes
Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Clear results orientation: display the ability to scope and execute on projects in service of both short and long-term goals
Be able to own and execute an agenda in a dynamic and entrepreneurial environment

Ready to build what's next? Let’s get in motion.

Come As You Are

Belonging isn’t a perk here. It’s the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what’s possible.

We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.