Senior Associate, GEO (SEO/GEO)

Omnicom Media Group US • Full-time • New York, New York, United States • $40,000 - $65,000 / year • 1d ago

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

As a Sr Associate in Generative Engine Optimization (GEO), you’ll support the agency’s early adoption of AI-powered search strategies. You’ll be hands-on with research, analysis, and execution, learning how visibility is shaped by generative engines like ChatGPT, Google AI Overviews, and Perplexity. You will work with world-leading brands to introduce AI optimization frameworks, helping them adapt to an AI-forward search landscape and the evolving ways consumers discover and engage with information. This is a growth role for someone eager to expand their SEO foundation into the fast-evolving world of AI search.

Key Responsibilities

Execution & Research

Conduct prompt/theme analysis, AI content landscape mapping, and support LLM visibility audits.
Carry out AI-readiness technical audits to assess site structure, content accessibility, and optimization opportunities for generative engines
Assist with monitoring and reporting on AI-driven search trends, citation patterns, and competitor visibility.
Build and maintain trackers, dashboards, and internal documentation to support GEO projects.

Client & Team Support

Prepare materials and research inputs for client POVs, presentations, and strategic recommendations.
Collaborate with SEO, Content, and Analytics teams to integrate GEO insights into broader programs.
Participate in knowledge-sharing and training sessions to grow GEO expertise.

Qualifications

1–2 years of experience in SEO
Strong research, analytical, and organizational skills.
Proficiency in keyword research and on-page optimization (title tags, meta descriptions, internal linking)
Foundational technical SEO skills (site audits, crawling/indexing, schema, page speed basics).
Familiarity with SEO tools (e.g., GSC, SEMrush, BrightEdge) and curiosity about AI platforms (ChatGPT, Gemini, Perplexity).
Strong desire to learn emerging AI trends and apply them to client work.

#Li-Js2

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range$40,000—$65,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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