Digital Marketing Manager - North America

Johnson Controls • Full-time • Glendale, California, United States • $100,000 - $138,000 / year • 1m ago

Build your best future with the Johnson Controls team

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!

What we offer:

Competitive salary and bonus plan
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy

What you will do:

You will support the North American business by leading the development and execution of integrated marketing campaigns that drive demand, engagement, and measurable business impact. You will partner closely with regional marketing and business stakeholders to shape strategy, manage execution across digital channels, and optimize performance. The ideal candidate brings a consulting mindset and hands-on experience managing paid media and marketing technology platforms.

How you will do it:

Regional Campaign Strategy and Development

Lead the design and implementation of regional campaign strategies aligned with business objectives. Develop frameworks, audience segmentation, and channel mix recommendations. Ensure stakeholder alignment and scalability across regions and segments.

Paid Media and Digital Activation

Own the strategy and execution of paid media campaigns across search, display, social, and programmatic channels. Collaborate with media agencies and internal teams to optimize spend, targeting, and creative. Oversee activation across email, web, and social channels to ensure cohesive customer journeys.

Marketing Reporting

Monitor dashboards and reporting to track KPIs, ROI, and funnel performance. Translate data into actionable insights and strategic recommendations. Drive continuous improvement through A/B testing, performance analysis, and campaign refinements.

Marketing Technology

Leverage Marketing tech stack to execute campaigns and manage lead flows. Ensure data integrity, campaign tracking, and system integration. Partner with marketing operations and analytics teams to enhance reporting and automation capabilities.

What we look for:

Required

5–8 years of digital marketing experience in a B2B environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience managing paid media campaigns and working with media agencies.
Strong understanding of lead generation, funnel metrics, and campaign performance optimization.
Strategic thinker with strong executional skills and a bias for action.
Excellent communication and presentation skills; adept at translating data into compelling narratives.
Highly organized, proactive, and comfortable managing multiple projects in a matrixed environment.
Proficiency in Eloqua, Salesforce Marketing Cloud, Salesforce, and Word.
Top-tier proficiency in Excel and PowerPoint and visually articulating themes and concepts.
Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources.
Strong critical thinking skills with ability to elevate thinking and apply judgment during analysis about how components fit together and with bigger picture
Adheres to high standards of data integrity when analyzing and drawing conclusions
Ability to synthesize themes, summarize key points and articulate takeaways visually and verbally.
Excellent attention to detail.

Preferred

Exposure to industrial or technology sectors
MBA or advanced degree

HIRING SALARY RANGE: $100,000 -$138,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

This is a hybrid position at our Glendale, WI office.

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.