Content & Brand Marketing Lead

Parafin • Full-time • San Francisco, California, United States • $180,000 - $220,000 / year • 1m ago

About Us:

At Parafin, we’re on a mission to grow small businesses.

Small businesses are the backbone of our economy, but traditional banks often don’t have their backs. We build tech that makes it simple for small businesses to access the financial tools they need through the platforms they already sell on.

We partner with companies like DoorDash, Amazon, Worldpay, and Mindbody to offer fast and flexible funding, spend management, and savings tools to their small business users via a simple integration. Parafin takes on all the complexity of capital markets, underwriting, servicing, compliance, and customer service for our partners.

We’re a tight-knit team of innovators hailing from Stripe, Square, Plaid, Coinbase, Robinhood, CERN, and more — all united by a passion for building tools that help small businesses succeed. Parafin is backed by prominent venture capitalists including GIC, Notable Capital, Redpoint Ventures, Ribbit Capital, and Thrive Capital. Parafin is a Series C company, and we have raised more than $194M in equity and $340M in debt facilities.

Join us in creating a future where every small business has the financial tools they need.

About the Position

We are looking for a seasoned Content & Brand Marketing Lead to define and elevate Parafin’s presence in the market. You will be responsible for driving awareness, building trust, and establishing Parafin as the leading brand in embedded finance for small businesses. You will be operating at the intersection of storytelling, content, and communications to shape how Parafin is perceived.

This is a high-impact role reporting to the Head of Marketing and working cross-functionally across the organization and with our founders. The role will start as an individual contributor with the opportunity to expand scope as the business grows.

What You’ll Be Doing:

Craft a Brand Narrative: Help Parafin develop and evolve a compelling brand narrative by synthesizing internal insights and market trends. Ensure consistency across all touchpoints.
Content Strategy & Creation: Own and execute a strategic editorial calendar, producing high-quality content (including but not limited to blogs, whitepapers, videos, case studies) that reinforces our brand and drives engagement.
Thought Leadership & PR: Lead external communications efforts—write press releases, manage media relationships, and secure placements that elevate Parafin’s profile among key audiences.
Support High-Impact Events: Maximize Parafin’s visibility at industry events by shaping messaging, supporting speaker prep, and creating standout brand experiences.

What We’re Searching For:

7–10+ years of relevant B2B marketing experience, including 3+ years in high-growth startup environments.
Proven ability to craft and execute compelling brand narratives in complex industries.
Exceptional writing and storytelling skills - able to translate abstract ideas into impactful content.
Experience owning content strategy across multiple channels (blog, thought leadership, web, social, media, etc).
Comfort working with media or managing PR agencies to secure earned placements.
Strategic thinker who can operate autonomously and drive cross-functional alignment.
Strong collaborator with experience working closely with executive and GTM stakeholders.

We Prefer If You Have:

A portfolio of prior thought leadership work or campaigns you can share.
Experience in fintech, SaaS, or regulated industries where narrative and trust matter.
A track record of elevating early-stage brands into recognized market leaders.

What We Offer

Salary Range: $180k - $220k
Equity grant
Medical, dental & vision insurance
Work from home flexibility
Unlimited PTO
Commuter benefits
Free lunches
Paid parental leave
401(k)
Employee assistance program

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.