Marketing PR Manager

TP-Link Systems • Full-time • Irvine, California, United States • $80,000 - $100,000 / year • 3w ago

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

The Public Relations Manager will be a strategic storyteller responsible for raising TP-Link’s brand awareness and credibility through creative, high-impact communications. This role will craft compelling narratives that differentiate our technology and products, while securing meaningful visibility across Tier-1 to Tier-3 media. Partnering with internal teams and agencies, this leader will drive standout campaigns for consumer electronics launches and thought-leadership initiatives that advance TP-Link’s voice in the market. Success will be measured through clear PR outcomes including share of voice, sentiment, impressions, and message pull-through.

Key Responsibilities

· Develop and execute strategic PR programs that elevate brand awareness, credibility, and market differentiation across key audiences.

· Craft compelling, media-worthy storytelling and differentiated messaging to drive consistent, high-volume media coverage that captures top-tier interest and reinforces TP-Link’s unique market position.

· Build and maintain strong relationships with Tier-1 to Tier-3 media, securing high-impact coverage and authentic narratives that reinforce our brand story.

· Collaborate with the marketing team to monitor user sentiment, quickly respond, transform insights into PR actions, and optimize user experience and brand image.

· Align and integrate PR efforts with companywide goals and cohesive storytelling, integrate cross-functional resources (marketing, sales etc.)

· Measure performance using data-driven metrics, including share of voice, sentiment, impressions, and message pull-through, to optimize results and demonstrate impact.

· Champion PR best practices across the organization, including press training, narrative coaching, and elevating the quality of media briefing materials.

Qualifications:

· Bachelor’s degree in Marketing, Public Relations, Communications, or related field, required.

· 5+ years of PR experience, ideally in consumer electronics or technology, leading successful media relations and product launch programs.

· Exceptional storytelling and messaging skills, with the ability to engineer compelling narratives that clearly differentiate TP-Link’s technology in the market.

· Strong existing network and media intelligence to proactively secure high-quality coverage with Tier-1 to Tier-3 outlets across consumer tech and business press.

· Proven success driving product launches and thought-leadership initiatives that elevate brand awareness and credibility.

· Skilled in PR analytics and performance measurement, including media impressions, share of voice, sentiment, message pull-through, and business outcomes, with the ability to optimize campaigns based on data.

· Creative, proactive mindset with strong problem-solving skills and the agility to respond quickly in fast-moving situations.

· Strong organizational skills and the ability to manage multiple projects simultaneously.

Pay Range: $100,000 - $120,000

· Fully paid medical, dental, and vision insurance (partial coverage for dependents)

· Contributions to 401k funds

· 15 days accrued vacation

· 11 paid holidays

· Bi-annual pay increases

· Health and wellness benefits, including free gym membership

· Quarterly team-building events

· Free lunch Friday

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.