Scope of Job: The Product Marketing Manager is responsible for driving marketing strategy and execution for food products across commercial and government channels. The Product Marketing Manager will lead go-to-market planning, consumer insights, brand positioning, and cross-functional collaboration to support innovation and growth. The person must work cross functionally to bring viable, customer/consumer-driven products to market.
Essential Job Functions and Responsibilities:
- Develop and execute marketing plans for new and existing food products.
- Lead product ideation by assessing market trends, consumer needs, and internal capabilities.
- Lead the end-to-end development of food products from concept to shelf.
- Define product specifications, pricing strategies, and positioning in collaboration with cross-functional teams.
- Translate consumer insights and customer needs into actionable product concepts.
- Manage timelines, budgets, and deliverable for multiple product launches.
- Coordinate with R&D, quality assurance, packaging, marketing, and supply chain teams to ensure successful execution.
- Analyze sales data and market trends to evaluate product performance.
- Collaborate with production and supporting departments to ensure the food safety and quality of our products.
- Other duties as assigned.
Education: Bachelor’s degree required.
Experience: 5 years’ experience in Consumer-Packaged Goods is required, specifically within the retail, grocery, co-manufacturing industry.
Competencies: Account Management, Business Development, Customer Acquisition, Customer Engagement, Customer Retention, Customer Satisfaction, Inquiry Research/Response, Issue Resolution, Quoting, Relationship Development, Sales Strategy, Customer Relationship Management software, Presentation and Presenting Skills, Objective and Key Results Driven, Accountability, Initiative, Integrity, and Operational Excellence.
Physical Requirements: Requires prolonged sitting and continuous use of computer. May lift, carry, push, or pull objects up to 10 lbs.
Travel 20-30%
