Product Marketing Manager, Latin America

WD-40 COMPANY • Full-time • Coral Gables, Florida, United States • 2w ago

Overview

At WD-40 Company, we’re not just protecting tools—we’re protecting moments, possibilities, and progress. Our products are trusted worldwide and now we’re looking for a Product Marketing Manager to drive growth, innovation, and portfolio excellence across our Latin American markets.

As the Product Marketing Manager for LATAM, you’ll own the regional product strategy—from market insights and competitive analysis to new product launches and portfolio optimization. You’ll ensure our products meet customer needs, regulatory standards, and business goals while driving profitable growth across Mexico, Brazil, and LARO distributor markets. Working closely with cross-functional teams, you’ll help shape the future of the WD-40 Company portfolio in one of our most dynamic regions.

This role offers the flexibility of working a hybrid schedule. Applicants must be authorized to work for any employer in the U.S. and should not require sponsorship now or in the future to legally work in the U.S.

Responsibilities

Lead the Product Lifecycle – Manage the full lifecycle of WD-40 Company products across LATAM, ensuring every decision is end user-driven, compliant, and aligned with business objectives.

Drive Growth & Profitability – Oversee product/category P&L, balancing pricing, cost structures, and margins to deliver sustainable results.

Ensure Compliance Across Markets – Partner with regulatory and R&D experts to keep packaging, labeling, and formulations aligned with country-specific standards.

Optimize the Portfolio – Conduct regular reviews, streamline SKUs, and tailor assortments by market and channel to maximize value.

Launch and Adapt Products – Build and execute the LATAM NPI roadmap, including regional adaptations, packaging innovations, and reformulations.

Enable the Sales Team – Develop compelling messaging, tools, and insights that help our sales partners win in the market.

Collaborate Cross-Functionally – Align with global and regional teams to ensure consistent, compliant, and impactful execution.

Champion Continuous Improvement – Identify and deliver initiatives that simplify processes, reduce costs, and enhance product performance.

Qualifications

7+ years in product/brand/marketing management within the consumer packaged goods (CPG) industry.

Proven experience in product lifecycle management, from NPI to reformulations and packaging updates.

Strong financial acumen with direct experience managing P&Ls, pricing strategies, and cost structures.

Expertise in regulatory compliance across LATAM markets (packaging, labeling, certifications).’

Bilingual fluency in Spanish and English (reading, writing, speaking). Portuguese a plus.

Bachelor’s degree in Marketing, Business, Communications, or related field.

About Us

Our “Why”

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
A learning-based culture where 78% of our team believe they can achieve their career objectives.
Over 94% employee engagement as of the January 2025 global employee survey results.
99% of our people report that they “love to tell people that they work for WD-40 Company!"

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences. #LI-CM1