Chief Marketing Officer

Rightworks • Full-time • Nashua, New Hampshire, United States • 3d ago

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

Rightworks is seeking an experienced and visionary Chief Marketing Officer to lead our marketing organization through its next stage of growth. As CMO, you will drive brand strategy, demand generation, and customer engagement across digital, enterprise, and partner channels. Reporting to the Chief Revenue Officer, you will play a pivotal role on the Go-to-Market leadership team and collaborate closely with Sales, Customer Success, Product, Revenue Operations, and Support to create a unified customer journey.

This is a unique leadership opportunity to both shape and scale the marketing function—building new capabilities; working with a diverse product portfolio spanning digital e-commerce, telesales, and enterprise markets; and leading a marketing function responsible for a substantial and loyal customer base, as well as exciting new growth initiatives.

Key Responsibilities

Strategic Leadership

Define and execute a bold marketing vision, strategy, and roadmap aligned with company growth objectives.

Partner with the executive team to integrate marketing priorities with business goals.

Serve as a market thought leader, anticipating industry trends and competitive shifts.

Growth & Demand Generation

Lead integrated campaigns to drive customer acquisition, retention, and revenue growth across multiple segments.

Oversee digital performance marketing, SEO/SEM, email, social media, and account-based marketing strategies.

Optimize marketing spend for measurable ROI that aligns with broader corporate targets.

Brand & Communications

Strengthen and evolve the Rightworks brand identity across all touchpoints.

Direct corporate communications, public relations, and reputation management.

Position Rightworks as a recognized thought leader in our category.

Customer & Market Insights

Lead market research and competitive analysis to guide strategic decisions.

Leverage analytics to evaluate marketing effectiveness and inform action plans.

Advocate for a data-driven, customer-first marketing organization.

Team Leadership

Build, mentor, and scale a high-performing, innovative marketing team.

Foster a culture grounded in creativity, accountability, and collaboration.

Partner cross-functionally to align marketing with sales, product, and service delivery.

About You

Proven success developing and leading marketing strategies in high-growth B2B SaaS or technology settings.

Deep understanding of performance marketing, brand management, and go-to-market strategy.

Skilled in organizational leadership, cross-functional collaboration, and operational excellence.

Requirements

Bachelor's degree in marketing, Business, or related field (MBA preferred).

15+ years of marketing experience overall, with progressive leadership responsibilities managing teams of 10+ employees.

5+ years' experience in senior leadership/executive roles (e.g., VP of Marketing, Head of Marketing, or similar).

Demonstrated success in brand building/strategy, digital transformation, and demand generation.

Knowledge of product marketing, competitive, BDR and ability to learn new industries

Deep knowledge of marketing technology, analytics, and data-driven decision-making.

Exceptional leadership, communication, and interpersonal skills.

Proven track record of driving growth, scaling teams, and building brands.

Skilled in customer acquisition, retention, and revenue growth strategies.

Excellent communication and storytelling skills to represent the company externally.

Strong collaboration skills for working with executive leadership, investors, and partners.

Innovative and adaptable, with the ability to thrive in changing market conditions.

Demonstrated ability to mentor, build, and retain high-performing teams.

Eligibility Requirements

This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.

Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.

Relocation will not be offered for this position.

Compensation

The On-Target Earnings (OTE) range for this role is $260,000–$350,000.

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance, and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!