Retirement Villages Group is leading the evolution of later living in the UK. For over four decades, we’ve been creating thriving communities where people can live well for longer - blending beautiful homes, wellbeing-focused amenities, and genuine connection.
Our Thrive Living Collection represents the next generation of retirement living; sustainable, design-led, and connected to the wider community. These urban and suburban developments are purpose-built for modern retirees who value independence, convenience, and lifestyle.
We’re looking for a strategic and driven Senior Marketing Manager to lead the full marketing lifecycle for new developments within our Thrive Living Collection - from concept and pre-build through to launch and ongoing operation.
You’ll shape marketing strategy, drive early demand, and ensure each new development enters the market with impact. Working closely with Sales, Operations, Development, and agency partners, you’ll balance brand storytelling with commercial results - helping to bring a new era of retirement living to life.
Key Responsibilities
- Lead end-to-end marketing for a portfolio of Thrive Living developments across all stages – pre-build, build, pre-launch, opening, and operational.
- Manage early-stage activities including CGI creation, hoardings, site branding, and marketing suite setup.
- Direct PR and community engagement to build awareness and establish strong local reputations.
- Own and execute content and campaign plans – from messaging and website updates to marketing collateral and digital assets.
- Brief and manage agencies across creative, digital, and media to ensure consistent, high-quality delivery.
- Oversee paid media activity and HubSpot campaigns to nurture leads and optimise conversion.
- Collaborate with Sales on phasing, launch events, early reservation strategies, and ongoing enquiry generation.
- Partner with Finance, Development, and Operations to ensure campaigns are aligned, budgeted, and results-driven.
- Manage ongoing marketing for open developments, maintaining strong enquiry flow and occupancy performance.
- Report regularly on campaign performance and market trends, providing insights and recommendations to the Marketing Director.
- Maintain structured short-, medium-, and long-term marketing plans to ensure proactive delivery.
About You
- Proven experience in property, retirement living, or residential marketing.
- A strategic planner who can see the big picture while managing complex project details.
- Strong content and campaign management skills with a track record of effective delivery across channels.
- Confident stakeholder manager with experience leading internal teams and external agencies.
- Commercially astute, with strong budgeting and ROI analysis skills.
- Calm, proactive, and solutions-oriented, able to manage competing priorities smoothly.
- Experience using HubSpot or similar CRM and marketing automation platforms.
Why Join RVG
At Retirement Villages Group, you’ll be part of a purpose-driven business that’s reshaping what retirement living means - creating inspiring, sustainable communities that enhance people’s lives.
You’ll join a collaborative marketing team where innovation, quality, and creativity are valued, and your work will directly contribute to shaping the future of later living in the UK.
Apply now to join Retirement Villages Group and help bring the Thrive Living vision to life!
