Senior Product Marketing Manager - Protection Platform

UnderwriteMe • Full-time • London, England, United Kingdom • 1d ago

Job Title

Job Description

We are looking to hire a Senior Product Marketing Manager (PMM) into our Protection Platform Team. The Protection Platform is a B2B2C SaaS offering which has been brought to life by UnderwriteMe, a global insuretech provider helping insurers and advisers cover more people faster.

We are revolutionising the insurance industry with our single-sourcing platform to make personal protection accessible to everyone in the UK through the protection platform. With partnerships with ten leading insurers in the UK market, we are committed to delivering value and convenience to our users.

Who are the team?

You will be joining the dynamic cross-functional Protection Platform’s Product Team. The Senior PMM will collaborate closely with product managers, engineers, designers, sales and marketing teams to ensure alignment between product capabilities, messaging and user needs – helping to drive the success of our Protection Platform.

The team aims to gather insights and evidence and uses them to inform and deliver the Protection Platform’s proposition and product enhancements to market. They use market research, user research and product analytics to prioritize user needs while ensuring alignment with business objectives. The team aims to optimize the Platform’s performance and value to users by incorporating feedback and insights into the development process.

The team operates under a product led ethos and make use of data and experimentation to drive their development efforts, ensuring that value is added rapidly and iteratively.

What will I be doing?

The Senior Product Marketing Manager will be responsible for creating and executing the product marketing strategy for the Protection Platform.

Market Research:

Conduct market research to understand customer needs, market trends, and competitor offerings.

Gather insights that inform product positioning and marketing strategies.

Customer/User Persona Development:

Create and refine customer & user personas to guide marketing efforts and product messaging.

Ensure alignment between product features and the needs of target customers.

Product Positioning and Messaging:

Develop clear and compelling product positioning and messaging that highlights unique selling points.

Communicate value propositions to both internal teams and external audiences.

Go-to-Market (GTM) Strategy:

Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.

Coordinate cross-functional teams to ensure a cohesive and effective product launch.

Content Creation:

Create marketing collateral, including product guides, presentations, blog posts, thought leadership, and other content to support marketing campaigns.

Ensure content is tailored to different stages of the customer journey.

Sales Enablement:

Produce sales collateral

Collaborate with the sales team to create sales materials, presentations, and training programs.

Equip sales teams with the knowledge and tools needed to effectively sell the product.

Demand Generation Strategy:

Develop demand generation strategy to drive awareness and interest in the product, for the field marketing team to execute.

Select, monitor and utilize various channels, such as email marketing, social media, and content marketing.

Improve and update the website

User Acquisition and Retention:

Design marketing strategies and initiatives to drive user acquisition, retention and customer loyalty.

Customer Advocacy:

Identify and nurture relationships with satisfied customers who can serve as advocates.

Encourage and facilitate customer testimonials, case studies, and referrals.

Competitive Analysis:

Monitor and analyze competitor products, marketing strategies, and market positioning.

Use insights to differentiate the product positioning and refine marketing approaches.

Collaboration with Product Teams:

Work closely with product managers to understand product features and updates.

Translate technical details into user-friendly messaging.

Analytics and Reporting:

Utilise analytics tools to measure and analyse the performance of marketing campaigns.

Provide regular reports on key performance indicators (KPIs) to assess marketing effectiveness.

Feedback Loops:

Establish feedback loops between marketing, sales, and product teams to ensure alignment and continuous improvement.

Use customer feedback to refine marketing strategies and product messaging.

Events:

Plan and attend relevant industry events, conferences, and trade shows. [with Sales & Marketing]

Leverage events for networking, product demonstrations, and lead generation.

We’re interested in candidates who have:

Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

5+ years of experience in product marketing, preferably in the insurtech industry.

Proven track record of developing and executing successful go-to-market strategies for B2B2C, B2B SMB SaaS products.

Strong understanding of the insurance industry, particularly in the area of underwriting automation.

Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging.

Demonstrated ability to collaborate effectively with cross-functional teams and influence without authority.

Analytical mindset with proficiency in data analysis and interpreting market research findings.

Experience with marketing automation tools, CRM systems, and other marketing technology platforms.

Creative thinker with a passion for innovation and driving results in a fast-paced, dynamic environment.

An all-rounder PMM able to think strategically and execute at the same time.

About UnderwriteMe

UnderwriteMe is an Insurtech software business and subsidiary of Pacific Life Re (PL Re), a global life and pensions reinsurance firm. We have a vision to help everyone purchase protection insurance by using data and disruptive technology to transform our partners and markets in order to make their underwriting processes as quick and efficient as possible.

Our core products are:
• Decision Platform - a B2B enterprise platform that provides a best-in-market Underwriting Rules Engine used by over 30 insurers to power their underwriting decisions. The product is sold across UK & Ireland, Asia-Pacific and North America. The platform combines our engine with technology to source and process third-party information supporting underwriting decisions for insurers. We are already working on capabilities, powered by AI, to make these decisions even more efficient.
• Protection Platform - a B2B2C marketplace used by over 15,000 advisors to power quoting and purchase of protection products in the UK. We currently deliver 16% of the UK markets protection policies and we are already working to increase our reach.

Working for UnderwriteMe

Joining UnderwriteMe means being part of a technology company that is committed to bringing a fresh and dynamic approach to insurance. You’d be working with a team of highly technical experts made up of people with backgrounds in software, fintech, and insurance.

Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step. Of course, we take our work seriously and we know our team can operate under great pressure. We work hard and thrive on achievement, but we also know how to have fun and relax too. We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes.

Providing employees with a healthy work-life balance is very important to our culture. We have a wide range of employee benefits and we host regular social activities and wellbeing initiatives. We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events, and overseeing volunteering opportunities.

Benefits (Only for Permanent and Fixed Term Employees)

Leave

25 days of annual leave with option to buy/sell more days
Adoption and fertility leave
Generous enhanced parental leave

Healthcare

Comprehensive private insurance coverage for employee and dependents
Group Life Insurance coverage of 9x basic annual salary and Group Income Protection up to 75% of basic annual salary
Optical benefits

Savings & Retirement

15% combined employee/employer contributions

Wellness

Subsidized gym membership
Access to Employee Assistance Program
Cycle to Work and Electric Car Salary Sacrifice Scheme
Time off for volunteering
Charitable matching of employee donations

As part of our commitment to accessibility for all, UnderwriteMe will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs, and we will consult with you to ensure suitable accommodation is provided.

UnderwriteMe Values

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