About us:
JATO Dynamics is a global company and the leading provider of automotive market intelligence. With an insight into over 50 overseas markets, we deliver the world's most complete, accurate and up-to-date automotive data and insights, creating significant competitive advantage to our customers.
Find out more about what we do here: JATO
Our vision. Our vision is to be the world’s most exciting leader in automotive business intelligence solutions. We aim to generate excitement through implementing pioneering ideas, problem solving and going beyond our customer expectations. Our JATO colleagues are partners in our future and stakeholders in our desires. Our strategic intent is to help customers create significant competitive advantage by constantly leading in connected data, information and knowledge provision, ultimately improving our customers’ work processes, informed decision-making and business results.
Role Overview:
As a Vertical Marketing Manager at JATO, you’ll be the key driver behind marketing activities for our leasing vertical taking direction directly from the Head of Vertical. You will design and implement impactful marketing campaigns across global markets and be at the heart of our go-to-market activities. This is a high-visibility role that works cross-functionally with Sales, Product Management, Customer Experience, and external partners to deliver integrated marketing programmes that fuel growth and customer engagement.
Key Responsibilities:
- Strategy: Create and execute annual marketing plans aligned with vertical strategy to achieve business objectives
- Marketing and Sales Programme Management: Design and execute demand generation campaigns (ABM, promotions, field events, sales enablement) to grow pipeline and revenue. Define KPIs to measure campaign success.
- Propositions Development: Craft compelling messaging and value propositions tailored to customers, analysts, press, and partners.
- Campaign Execution: Collaborate with central marketing function to deliver high-impact campaigns that drive MCLs, MQLs, SQLs, brand awareness, and customer retention.
- Growth Marketing: Champion digital-first, end-to-end customer journeys to drive rapid adoption of new JATO products.
- Marketing Analysis: Understand local market dynamics and competitive landscapes to inform strategy and execution.
- Product Launches: Support product releases and updates in collaboration with Product teams.
- Data-Driven Insights: Feed campaign results into dashboards and support KPI tracking. Conduct usage analysis to refine propositions.
- Partner Enablement: Build strong relationships with JATO’s partners to drive joint marketing success.
Key Requirements:
- 4+ years of B2B marketing experience in a Tech/SaaS environment.
- Confident in developing marketing strategies and translating them into actionable plans.
- Proven track record in executing global and local marketing campaigns.
- Strong lead generation and integrated marketing expertise.
- Ability to simplify complex propositions into clear, compelling messaging.
- Customer-centric mindset with strong analytical skills.
- Confident communicator with stakeholders at all levels.
- Project management experience and familiarity with CRM and marketing automation tools.
- Understanding of partner/channel marketing.
Our values. JATO core values are Integrity, People First, Collaboration, Innovation and Excellence.
Learn more about our values here: JATO Core Values
JATO Dynamics is a global business and our success is attributed to the diversity, skills and experiences of our colleagues across the world. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, sex, age, gender identity, sexual orientation, religion or belief, disability, marital status or veteran status.
