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Product Marketing Manager

Delphi Care Solutions • Full-time • Remote (Preston, England, United Kingdom) • £40,000 - £50,000 / year • 1m ago

Job Title - Product Marketing Manager | Healthcare Technology

Salary - £40,000+ Benefits

Location: Nottingham, Preston, and Stevenage

Job Type: Full-time, Permanent

Industry: Healthcare Technology, SaaS, Business Intelligence, Healthcare Software

Experience: Mid to Senior Level

About Us

Delphi Care Solutions is a pioneering healthcare technology company dedicated to revolutionizing data management and compliance in care organizations. With extensive experience in the industry and as the first C-CAF Enterprise Accredited Organisation, our solutions are trusted by care providers across the UK.

Our flagship product, Roda BI, is transforming how multi-site care providers manage operations and ensure they are inspection-ready through innovative data insights and predictive analytics. its an exciting time to join a thriving business.

The Opportunity

We are looking for a talented and strategic Product Marketing Manager, who will partner with our product development and sales teams to drive adoption, engagement, and retention of Roda BI. This role is pivotal in shaping the market positioning and go-to-market strategies of our products within the healthcare sector.

What You'll Do

Market Analysis: Conduct in-depth market research and competitor analysis to identify opportunities and threats.
Messaging & Positioning: Develop compelling messaging, value propositions, and positioning statements for Roda BI and other products.
Product Launch: Plan and execute successful product launches in collaboration with product management and sales teams, you know how to pull off a great event.
Content Creation: Create high-quality content for marketing materials, including brochures, web content, case studies, and white papers.
Digital Marketing: Oversee digital marketing initiatives to promote product features, benefits, and updates to target audiences.
User Engagement: Develop user engagement strategies leveraging customer feedback and user data to enhance product offerings.
Cross-functional Collaboration: Partner closely with sales, customer success, and product management teams for seamless communication and alignment.

Essential Experience

5+ years of product marketing experience in SaaS or technology company
Strong understanding of the healthcare market ideally in social care
Excellent communication skills, with the ability to craft engaging content for diverse audiences
Analytical mindset - Experience in market research and analysis

Technical Knowledge

Familiarity with digital marketing tools and analytics platforms
Experience with systems Wordpress, Canva, Rocketlane, Tourial (or similar)
Knowledge of product management methodologies and agile processes (preferred)

Success Indicators

Proven ability to drive product adoption and engagement, cut through the noise and make a real impact.
History of working collaboratively with cross-functional teams, forward thinking at a strategic level.
Experience in gathering and leveraging customer insights for product improvement with a commercial focus.
A proactive, self-starting mindset you build from scratch and love what you do with autonomy.
Someone who is agile, dynamic and has the knack to work to tight deadlines.