Paid Social & Display Specialist

Michael Kors • Full-time • London, England, United Kingdom • 1m ago

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

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I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs.

- Michael Kors -

We have an exciting opportunity for a Paid Social & Display Specialist.

Who You Are:

You are energetic, positive, reliable, and self-motivated. You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail. You are fashion-curious and capable of multi-tasking and prioritizing across a rapidly changing environment

What You'll do:

Reporting to the Digital Marketing Manager, you’ll be responsible for helping to define, create, implement, and deliver the paid social and display strategy to grow the Michael Kors online business across our 50+ EMEA markets.

Collaborate with our media agency to define the paid social and display strategy
Monitor performance metrics daily, analyse data, and provide actionable insights
Manage ad budgets efficiently across platforms and markets to meet sales and growth targets
Work with our agency to build a test and learn roadmap for the year, testing different creatives, ad formats and targeting strategies to improve results
Produce Weekly/Monthly/Quarterly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend
Brief and work with creative teams to develop high-impact ad assets tailored to each channel and platform
Manage and optimise the product feeds for Paid Social channels, ensuring accurate and up-to-date product information to maximise campaign performance
Stay up to date with platform trends, algorithm changes, and best practices
Work closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives
Manage invoices for relevant channels and third-party vendors
Support contract renewals, onboarding and security clearance for new projects
Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace

You’ll Need to Have:

3-4+ years of hands-on paid social experience on Meta & TikTok, in retail or eCommerce
Solid understanding of digital marketing KPIs, with the ability to derive insights and then turn them into action plans.
Strong understanding of creative testing, funnel strategy, and attribution.
Analytical and data-driven with great attention to detail.
Experience managing an agency and/or stakeholders
Good understanding of enterprise level analytics tools such as Adobe or equivalent.
Demonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence.

We’d Love to See:

A team-player with good relationship-building and communication skills.
Ability to prioritize responsibilities in line with business objectives.
Keen interest in new developments within the online industry, including MTA and MMM.
Understanding of database segmentation & using CRM data for personalization.
A sense of humour and desire to work in a dynamic and diverse workplace.

MK Perks:

Our purpose is to make all employees and customers #FeelGreat with Michael Kors. When you join our business, we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –

Cross-brand Discount
Exclusive Employee Sales
Paid Parental Leave
Generous Holiday Schedule and Vacation Days
Summer Fridays
Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
Hybrid working (3 days a week in the office)
Flexible working hours
Thrive Wellness Program
LifeWorks Employee Assistance Program
#FeelGreat program that include the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experiences
Pension Contribution
Season Loan Tickets
Enhanced Maternity and Paternity Pay
Private Health and Dental
Gym Discounts

To know more about working at Michael Kors, click here!

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

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