Senior Marketing Channel Manager - SEM

Red Hat • Full-time • Seattle, Washington, United States • $116,200 - $173,900 / year • 1d ago

This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team!

As a Senior Marketing Channel Manager - Search Engine Marketing (SEM) you’ll lead Redfin’s digital acquisition in our paid search channel and drive revenue growth by bringing new users to Redfin.com and delivering spectacular service to convert our casual visitors into happy Redfin clients.

The Role

You will drive profitable growth by building, owning, and optimizing paid search programs with multi-million dollar budgets for Redfin’s Rent business.
You’ll gather data, quickly decipher it to make decisions, and tell a story using your analysis that builds trust and strong cross-functional support for your initiatives.
You will use a hypothesis driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance.
You’ll set a clear vision for paid search strategies across Google and Bing. Determine the requirements and projects to achieve your vision and set specific goals for you and the program to drive growth and profitability.
You will develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where we need to improve. You'll proactively suggest ways to make our work more effective.
You’ll evaluate emerging technologies, tools, opportunities, and work with product and engineering to deliver a scalable advertising platform (e.g., launching new campaigns to leading integrations with 3rd party tools and technology) across engineering, data science, and marketing.

About You

A Bachelor’s degree in marketing, advertising or related quantitative research field and/or equivalent years of experience.
At least 6+ plus years of experience in a similar role with an emphasis on SEM strategy and execution or 10+ years of relevant digital marketing experience.
SEM platform experience (i.e. Automated Bid Management), tagging/tracking, multi-touch attribution, and experience with long sales cycles is a plus.
Deep understanding of how the search marketing channel interacts with other parts of the marketing function and drives Redfin’s business objectives.

The compensation information below is provided in compliance with all applicable disclosure requirements.

Base Pay Range: $116,200.00 - 173,900.00. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Compensation may also include bonuses and equity.We offer a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation, 12 paid holidays, paid parental leave, sick leave (accrued at 1 hour for every 30 hours worked), medical, dental, and vision insurance benefits, flexible spending account, health savings account, life and disability insurance, fertility benefits, Employee Assistance Programs, and 401(k) employer match.#LI-Hybrid

Redfin is an equal opportunity employer committed to hiring a diverse workforce.

A diverse, inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact [email protected]

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the California, San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.