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Product Marketing Manager

Redo • Full-time • United States • 2m ago

Redo is building the most comprehensive platform for ecommerce growth. We help merchants personalize every step of the buyer journey to maximize profit and lifetime value. From returns to warranties, order tracking, post-purchase comms, and beyond, our AI-native suite replaces fragmented point solutions with a unified platform that boosts customer experience, retention, and revenue.

About the Role

We’re hiring a Product Marketing Manager focused on one thing: driving upsell and cross-sell opportunities from our customer base. You will work at the intersection of product, sales, and marketing to improve how customers understand and adopt our platform.

Your primary goal will be to make it easier for merchants to say "yes" to more of Redo. You’ll enable the sales team with better content, automate education moments that create pipeline, and strengthen how we position our products in the context of the full platform. You’ll also play a key role in laying the foundation for our product-led growth motion.

This is a hands-on role for a creative, self-sufficient marketer who thrives on both strategy and execution.

What You’ll Do

Revenue Expansion

Create assets and campaigns that surface the value of additional Redo products

Collaborate with CS and sales to generate expansion conversations

Build systems for automating upsell opportunities across lifecycle and in-product touch points

Messaging and Positioning

Own product messaging and positioning across the full suite

Clearly communicate how each tool connects to broader merchant goals

Continuously refine language and narratives based on buyer insights

Sales Enablement

Develop battle cards, product sheets, pitch decks, and ROI calculators

Help reps confidently position multi-product solutions and close faster

Collaborate closely with sales on what tools and content are working

PLG and Product Education

Create onboarding and in-app prompts to highlight adjacent tools

Design product tutorials, use case explainers, and value-oriented guides

Content Creation

Write and design high-quality marketing assets independently

Develop visual content in tools like Figma or Canva without needing a designer

Ensure consistency across educational and sales materials

About You

3–6 years of experience in product marketing, lifecycle, or content-driven GTM roles

Proven track record of owning messaging and driving product adoption

Ability to think like a strategist and execute on your strategies

Comfortable collaborating cross-functionally and directly with sales

Deep understanding of buyer personas and value-based positioning

Bonus: Background in ecommerce tech or DTC tools

Bonus: Experience contributing to or building a PLG motion

Success Looks Like

Increase in upsell and cross-sell pipeline from existing customers

Measurable adoption growth across key products

Higher win rates attributed to improved enablement materials

Sales team usage and satisfaction with your content

Foundational blocks in place for a PLG and self-serve motion

Why Join Redo?

Fast-growing team solving real merchant problems with real traction

Environment with high ownership and low bureaucracy

A platform approach that gives marketers and builders real storytelling range

Clear impact on revenue and customer happiness

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